CEO & Founder
According to a study conducted by Wharton Research Centre, an average person retains only 10 percent of what they hear, but 50 percent of what they see. This makes it challenging to attract attention of customers while they are browsing on the Web. However, the growing usage of smartphones and tablets has opened up new opportunities to reach customers in personalized ways and make a better impact on their minds. Realizing this early on, Prashant Tapkeer established AdTriva Ad Media in 2011 to address the growing demands for performance based mobile marketing.
Headquartered in Ahmednagar, AdTriva is a self-service mobile ad network for advertising on mobile phones and monetizing on mobile traffic. "We provide tools that enable advertisers to create and monitor their campaigns. We also enable publishers to monetize their mobile sites and applications through serve ads," says Prashant Tapkeer, CEO & Founder, AdTriva Ad Media.
The competence of Adtriva mobile advertising lies in its offerings such as Quality Inventory, Targeted Campaigns, Detailed Reporting & Analytics, Real Time Binding (RTB), Self Service Platform (SSP), Cost Per Thousand (CPM) & Cost Per Click (CPC) Mobile Traffic Redirects, Multiple Banners choice and Easy Payment Ways. The company also puts forward a self serving CPA (Cost per action) platform which is rich in features such as Geo targeting, OS targeting, Carrier Targeting, Device targeting and Channel Targeting.
The Advertising Network of Adtriva makes it easy for brand advertisers to reach the addressable mobile market through digital marketing, and park their brands well in customers’ minds. With a team of proficient digital enthusiasts,
Adtriva has successfully bagged more than 500+ clients including Flipkart, Quikr, OLX, Shopclues, Cleartrip, Gaana, Snapdeal, Myntra, PayTm, freecharge and OLA for Cost per Installs campaign, and Times Internet, MobiTrans, Hungama Digital, Tyroo, Dr.Batras, Mobitrans and Nestle for Cost per Click campaign. "When we approach advertisers, we assure them a positive ROI and good quality traffic for their brands. We offer categories like Brand, VAS, CPI, WIFI, which allows every advertiser to choose what type of inventory they want and what type of unique feature they want to add in their server," adds Prashant.
Based in Ahmednagar, Adtriva has recorded an impressive growth of around 300 percent year by year and is looking forward to achieve a net worth of rupees 10 crores by the end of current financial year. With offices in India and Nigeria, the company aspires to spread its business in the markets in Singapore and Italy. "Our next big target is to participate in the Mobile World Congress in Barcelona (Spain) in the coming year. Also, we are focusing on developing in-house solutions rather than outsourcing the same," concludes Prashant.