CIOInsider India Magazine
Factors Driving the Growth of the AV Industry in India
With about 18 years of experience, Rishubh Nayar, Director at Christie Digital Systems, spearheads the organization's initiatives to attain market dominance, revolutionizing the entertainment sector while also impacting education and healthcare with innovative visual solutions.
India's fast-growing urban population, projected to surpass 600 million by 2030, is transforming the demand for smart, immersive, and integrated audio-visual solutions across various sectors. The rise of entertainment and OTT platforms, the expansion of premium real estate, and a booming events and hospitality sector have created an ideal environment for the implementation of advanced audio, video, and lighting technologies. The professional audio, audio-visual, and lighting sectors in India are undergoing significant changes, fueled by an increasing demand for immersive experiences and the country's dedication to smart and sustainable infrastructure.
What elements are changing AV solutions, leading to richer and more engaging experiences?
To begin with, miniaturization with enhanced performance is a key trend in AV hardware, which is becoming more compact without compromising on performance. Christie’s 1DLP projectors now offer higher brightness, better resolution, and improved image uniformity in smaller form factors, making them ideal for immersive environments like museums, theme parks, and corporate lobbies.
In addition, RGB pure laser technology is another significant innovation that delivers unmatched color fidelity and brightness. It enables visuals that are more vivid and lifelike, which is critical for applications like cinema, simulation, large-scale projection mapping and live events. Christie’s RGB laser projectors are also a preferred choice for premium large format (PLF) cinema auditoriums and high-end installations.
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Moreover, automation and intelligent calibration are increasingly being integrated into AV systems. These tools automate setup, alignment, and maintenance, reducing downtime and ensuring consistent performance, particularly in multi-display environments.
Furthermore, content synchronization and control have become essential, with sophisticated media servers and control systems allowing for seamless playback and coordination across multiple screens or projectors. This is particularly important for large-scale installations such as live events, exhibitions, and themed attractions.
Lastly, sustainability remains a fundamental aspect of AV solutions and technologies. Innovative technologies are designed to prioritize energy efficiency and environmental responsibility, aiming to minimize carbon footprint while optimizing performance.
How advanced projection and display technologies are promoting usage across various sectors such as entertainment, education, government, and business?
Entertainment is a major area where Christie’s RGB laser projectors are transforming cinema experiences by offering ultra-high brightness and contrast.
Leading cinema chains like PVR and Miraj have adopted these technologies to deliver premium viewing experience. Theme parks like Wonderla use Christie’s projection systems for immersive rides and attractions.
Moving on to education, in classrooms and lecture halls, Christie’s direct-view LED walls and laser projectors are enhancing visual learning. These technologies support India’s push toward digital and hybrid education models, making learning more interactive and accessible.
In the healthcare sector, Christie’s high-resolution 3D imaging and dual-stream projection systems are being used in medical training and surgical visualization.
These solutions help doctors and students better understand complex anatomy and procedures.
With regard to government and heritage, Christie has been involved in several high-profile projection mapping projects at cultural and historical sites like Gwalior Fort, Khajuraho Temples, and Thiruvalluvar Statue, among others. These installations preserve heritage while engaging citizens through immersive storytelling.
Finally, in the corporate domain, businesses are adopting Christie’s LED video walls and collaborative display systems for boardrooms, experience centers, and control rooms. These solutions support real-time data visualization, remote collaboration, and impactful presentations.
Could you explain to us about the factors that position India as a global hub for AV production and export?
India’s AV market is growing rapidly, especially in Tier-3 and Tier-4 cities. This widespread adoption creates a robust ecosystem for production, deployment, and innovation.
Complementing this growth is the presence of a skilled workforce. India has a strong pool of engineers, designers, and AV professionals who can develop and manage complex AV systems. This talent base supports both domestic and international projects.
Adding to this momentum are successful installations across the country. Christie has completed over 300 LED installations across India, showcasing the country’s capability to handle large-scale AV deployments. These projects serve as benchmarks for global clients.
Equally important are strategic partnerships. Christie collaborates with local system integrators, consultants, and government bodies to deliver customized AV solutions. These partnerships help scale operations and adapt technologies to local needs.
Looking ahead, India’s export potential is highly promising. With its manufacturing capabilities and cost efficiencies, India is well-positioned to become a hub for AV equipment exports, especially to emerging markets in Asia and Africa.
How the rapidly increasing need for immersive and sustainable technology in India is influencing Christie’s approach in the area.
Eco-friendly product design is a key focus for Christie. Christie’s products, like the Griffyn 4K50-RGB projector, are designed for energy efficiency, delivering up to 15.9 lumens per watt, making it one of the most energy efficient projectors in its class. This reduces power consumption and operational costs, aligning with India’s sustainability goals.
Emerging verticals such as retail, healthcare, and smart cities are becoming major consumers of AV solutions
In line with global environmental standards, the company adheres to RoHS compliance and green packaging. The company ensures that its products are free from hazardous materials and packaged using recyclable materials. This commitment supports India’s push for greener technology adoption.
Adding a cultural dimension to its technology, Christie’s projection mapping projects at heritage sites reflect the growing demand for immersive experiences that also preserve cultural narratives and sanctity of the sites. These projects blend technology with tradition, creating meaningful public engagement.
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To support long-term success, Christie invests in training programs for Indian partners and customers to ensure optimal use of its technologies. This localized approach helps build long-term relationships and ensures sustainability in operations.
Continuing its innovation journey, Christie leads the way in advancing laser illumination technology by offering the widest range of cutting-edge laser projectors in the industry. From laser phosphor to RGB pure laser projection, these products use fewer consumables and help customers achieve a lower total cost of ownership. In addition, their sustainable design not only reduces operational expenses but also aligns with the growing demand for eco-friendly and energy-efficient AV solutions in India’s rapidly evolving market.
What is the market opportunity you are looking forward to?
There’s a noticeable shift happening in Tier-3 and Tier-4 cities, where interest in AV technologies for education, entertainment, and governance is steadily rising. The company sees significant growth potential in these underserved markets, making them an exciting focus area.
At the same time, emerging verticals such as retail, healthcare, and smart cities are becoming major consumers of AV solutions. We are actively developing products and strategies to cater to these sectors, ensuring we stay ahead of evolving demands.
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Christie’s commitment to cultural engagement is also evident in its heritage and tourism projects. Projection mapping installations at Agra Fort, Purana Quila, and Modhera Sun Temple are part of the company’s vision to enhance tourism and cultural storytelling through immersive tech.
On the technology front, direct-view LED adoption continues to gain traction. Christie’s MicroTiles LED, Core Series III, Lumia COB and Vivia SMD LED walls are gaining popularity in corporate, education, and public spaces. These products offer high resolution, modularity, and energy efficiency—ideal for modern AV environments.
