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Mirasys: A Deep Vision Data Company Deriving Powerful Business Sense Out Of Surveillance Data Junk

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With the emergence of cutting-edge optical technologies, the world is flooded with visual data. According to a report by ResearchAndMarkets.com, the AI CCTV Market is expected to reach $51.95 billion by 2030 ($14.99 billion in 2021), growing at a CAGR of 14.7 percent. It's a unique win-win environment for Video Management Systems & Analytics providers and retail businesses. From Kirana stores to hospitals, retail businesses, on a daily basis, generate tons of video footage and images, which are often only used for security applications. Mirasys India Pvt Ltd is revolutionizing the retail industry by helping them set up AI-powered VMS and, in turn, giving priceless business sense to the visual data junk. It helps businesses analyze their visual content to derive powerful insights and trends.

With a team of developers and programmers with backgrounds in data science, machine learning, and cloud services, Mirasys India, a deep-vision data company, can do what most humans cannot easily do--constantly observe the trail of millions of frames and churn out actionable business insights. It allows customers worldwide to extract maximum .

The data extracted from the footage allows customers and clients to improve security, optimize processes, enhance business operations, and decrease the need for human monitoring.

Being an AI-IoT wizard, Mirasys India focuses on Artificial Intelligence (AI)­based modeling, including AI-based video analytics specific to Indian market needs and requirements. The additional layer of software supplements the company's Surveillance Solutions, including automated alerts for home surveillance, accident detection, and safety systems. Thanks to its diverse product line, the company serves different domains, including citizen safety, warehouse, and logistics solutions, traffic solutions, process automation, and more. Having deployed solutions across multiple smart cities in India, the company has swiftly become one of India's fastest-growing companies providing technology solutions to real-life challenges.

Today, the customer presence of Mirasys India cuts across both the public and private sectors. It includes all mainstream industries, such as Manufacturing, critical & smart Infra, Smart Buildings, Healthcare, Defense, Oil and Gas, and Transportation hubs. The company is constantly looking for opportunities to grow and expand its solutions to other industries. Indeed, it has built partnerships with complementary service providers. Mirasys India is also an Intel gold partner and has joined hands with Intel to develop an AI-powered solution that solely promotes women's safety.CIO Insights engages in an exclusive interaction with Mirasys India's Co-Founder & CEO, Arindam Das Sarkar, to learn more about the company's exciting endeavors.
In conversations with Arindam Das Sarkar, Co-Founder & CEO, Mirasys India.

Big Data has become Bulk Data, and the market continues to grow exponentially. Where is Mirasys positioned in the current Video Data Analytics industry?
Mirasys has positioned itself as a leader in the Video Data Analytics industry by continuing to invest in research and development to stay ahead of the curve. As the industry continues to grow exponentially, we are well-positioned to provide the most innovative solutions to our customers. In addition, Mirasys has a strong commitment to customer service and support, which has resulted in a loyal customer base.

Visual Data companies across the globe are engaged in cut-throat competition to help customers with their otherwise-unused video data junk. What is the unique proposition that Mirasys offers?
Our cutting-edge technology and innovative products offer a unique proposition in the security industry. Mirasys has a wide range of products that cater to the needs of different customers, from small businesses to large enterprises. Our products are designed to provide the highest level of security and protection while being easy to use & install and retrofit.

Our unified software solution helps our clients collect and store data from CCTV sensors and churn out actionable insights with the help of our analytics engine. We also enable customers around the world to extract maximum information from old and new cameras and sensors. The actionable business insights that our AI algorithms derive from the footage help our customers and clients improve security, optimize processes, enhance business operations, and decrease the need for human monitoring.

We have developed a video-analytics-as-a-service (VAaaS) model that will eradicate the complexity barrier and equip organizations with flexibility, agility, and efficiency for applications based on video analytics


We also offer a comprehensive support and maintenance service that ensures that customers are always up-to-date with the latest security threats and solutions.

Tell us about your range of solutions and the customization aspects. Also, which market segments do you focus on?
We offer a wide range of solutions designed to meet our clients' specific needs. We majorly focus on market segments like Healthcare, education, Retail, Warehouses & logistics, Corporate and more.

Our solutions are highly customizable and can be tailored to meet the specific requirements of our clients. We offer a wide range of features and options that our clients can select according to their specific needs. This adjoins our many value-added services designed to enhance our clients' overall experience.

Mirasys India has recently developed a first-of-its-kindsolution addressing women's safety by joining hands withIntel. Tell us about this endeavor. How does this partnership with Intel benefit society at large?
The Mirasys Women Safety Solution , developed in partnership with Intel, is an AI-based Video Analytics solution that addresses incidents targeting women by enabling critical analyses of safety for women in public spaces, campus, etc. The system uses advanced analytics of security footage that captures and classifies images to better understand how to protect women from incidents in public areas. This Intel powered solution can monitor women traveling alone or near a potential threat and/or weapon. Key features of this unique solution include intruder detection, people counting, panic alarms, audio monitoring, system thinking, and video analytics. The solution, which serves to optimize security operations for businesses and organizations, is the next step in ensuring employee safety. We take pride in this insightful partnership with Intel that cater to an important social need.

The company was founded in 1996. You have witnessed the entire technology revolution. How does Mirasys travel abreast of the latest technology trends? Tell us briefly about your technology prowess.
Mirasys was founded in 1996, and since then, we have witnessed the entire technology revolution. We make sure to stay abreast of the latest technology trends. This allows us to constantly update our products and services to ensure that our clients always have the latest and greatest technology at their disposal. Additionally, our team of developers is always working on new ways to improve our products and services to always offer the best possible solution for our clients' needs.

"Mirasys has a wide range of products that cater to the needs of different customers, from small businesses to large enterprises. Our products are designed to provide the highest level of security and protection while being easy to use & install and retrofit"

We currently have a footprint in more than 40 countries, and we continue exploring more market segments, finding solutions to their sophisticated requirements. In this regard, we have also tied up with global technological leaders like Intel and Microsoft.

What has been the most challenging implementation that you have done? Tell us why it was challenging, what the implemented solution was, and what the results were.
One of our most challenging implementations was at Atal Tunnel, a highway tunnel built under the Rohtang Pass in the eastern Pir Panjal range of the Himalayas on the Leh-Manali Highway in Himachal Pradesh, India. The 9.02 km long tunnel is the longest highway single-tube tunnel above 10,000 feet (3,048 m) in the world. Besides the herculean challenges that are obvious with the altitude and extreme weather, during the first phase of deployment, we faced challenges pertaining to the alignment of cameras, and tunnel height, which was too low to run Artificial Intelligence programs.

The credit goes to our wonderful team; our developers created an AI Machine Learning program to produce more accurate results under dire conditions, even during winter. Besides detecting speed violations and sending alerts to the control room, we also deployed a module for wrong-way detection--any vehicle making a wrong turn or passing through the wrong side of the road would trigger alarms and send it to the control room. Going a step further, we incorporated modules not only for registering the number of vehicles entering and exiting the tunnel but also for vehicle classification. We take great pride in the fact that we completed the project on time against great odds.

Tell us about your team and the kind of skill sets they possess.
The Mirasys team is composed of highly skilled and experienced professionals who are experts in their respective fields. They have a deep understanding of the latest technologies and trends and can provide comprehensive solutions that address the specific needs of our clients. Each team member brings unique skills and knowledge to the table, making Mirasys a truly multi-disciplinary organization. We are proud of the team we have assembled and are confident in their ability to deliver outstanding results.

Where is the company headed in the years to come? What are your future innovation goals?
Going forward, even though deep learning models have enabled the automation of camera-based applications, video analytics and devising actionable insights remain a complicated process that calls for extensive domain expertise in the fields of machine learning, computer vision, computer systems, and networks. Hence, we have developed a video-analytics-as-a-service (VAaaS) model that will eradicate the complexity barrier and equip organizations with flexibility, agility, and efficiency for applications based on video analytics.

Mirasys is always striving to be at the forefront of the latest technology, and we have some exciting goals for the future. We want to continue to innovate and improve our product so that it is the best it can be for our customers. We also want to expand our reach so that we can help even more people achieve their security goals. In the years to come, we hope to continue to be a leading provider of security solutions and help make the world a safer place.

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