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A Favorable Climate for SaaS-tups

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  Sujith Vasudevan, Managing Editor

Thanks to the ease of adoption of the latest technologies, the once complex business problems now have simpler, faster solutions. As a result, new businesses are mushrooming across different market places at a remarkable pace. We owe a lot to technologies becoming more plug & play, more driven by the cloud, and simpler to use. They make it easier to test ideas and move on faster if it fails.

It’s not a secret that the pandemic has been a tailwind to cloud adoption, either. In fact, many businesses were thrown into unprecedented predicaments and unexpectedly had an opportunity to reassess how they communicate within the organization and bank on their mission-critical technology applications. Most of them migrated to the cloud to ensure that the delivery is resilient and consistent and the deliverables maintain a high level of quality. According to markets and markets.com, the global cloud computing market size is expected to grow from $445.3 billion in 2021 to $947.3 billion by 2026, at a Compound Annual Growth Rate(CAGR) of 16.3 percent during the forecast period.

The technology services companies have played a significant role in enabling this migration across the industries. The softwareas-a-service(SaaS)industry in Asia has made the most of this favorable ecosystem. According to Statista, the revenue from the SaaS segment in Asia is projected to reach $29.70 billion in 2022. The revenue is expected to show a CAGR of 14.48 percent, resulting in a market volume of $58.40 billion by 2027. In 2022, India minted 21 unicorns, and the major wedge of them of them are SaaS startups. An even more favorable climate is brewing up in the region, one that is extremely in favor of the aspirant entrepreneurs.

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