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The Win-Win Situation in MS Partner Ecosystem

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Sujith Vasudevan, Managing Editor

The global business landscape is changing dramatically and one of the buzzwords heard loud is digital transformation. The businesses regardless of the industry are really going at it this time, ensuring field days for technology partners in the process.

Microsoft’s earnings report for the third fiscal quarter of 2020 says the same story, clocking a revenue of $35 billion, net income of $10.8 billion, and earnings per share of $1.40. It’s indeed not at

all surprising that all three of the company’s operating groups saw year-over-year growth. Thanks to the skyrocketing demand for cloud solutions, Microsoft Azure alone managed to have 48 percent revenue growth over the previous quarter.

Microsoft Corp India’s revenue hiked 22 percent to hit Rs.8,883 crore in 2019-20, and the growth over the pandemic period paints an even better picture. Needless to say, partners influence more than 95 percent of Microsoft’s commercial revenue. While the tech major has close to one lakh partners strong ecosystem globally, in India, the Microsoft partner ecosystem incorporates more than 11,000 companies. It’s no wonder that company is constantly bolstering its efforts towards enabling its partners in different countries to connect with the global customer base. It even offers opportunities for collaborative sales to partners.

It’s truly a win-win proposition and now the ball is in partners’ court. The Microsoft solutions providers need to find the perfect formula, combining advanced technologies like advanced AI, machine learning, and cloud solutions, and adopt a highly integrated approach that will ideally fit into the needs of the organizations demanding digital transformation. The companies like sa.global, which won the Microsoft Partner of the Year - 2020 for Intelligent Sales & Marketing, are manifesting ideal paradigms of this highly integrated approach. This issue, ‘10 Most Recommended Microsoft Solutions Providers – 2020’, is all about such star performers.

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