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What's Next for Digital Signagers?

Sujith Vasudevan, Managing Editor

While anything retail may be hosting a paradigm shift, the demand remains. For the same reason, while the retail industries continue to wake up, the digital signage industry is going to start from where it left off – reshaping the shopper experience with interactive digital signage solutions. But this time, the keyword ‘interactive’ will have a ‘contactless’ definition.

Going forward, the thought leaders in the industry

believe that interactive displays can re-capture its kingdom by creating a touchfree environment. Everything from more voice integration to creating QR technology applications and using contactless electromyography (EMG) sensor functions could provide customers with an interactive experience without tampering with their peace of mind. But there is still a question that prevails. Since the world suddenly stays away from touch screens, what would you do with your current interactive digital signage infrastructure?

It’s a sure bet that the digital signage solutions providers while brainstorming will have to incorporate those retailers who no longer have the means to replace their current infrastructure. They will have to come up with interactive solutions that could retrofit with the existing displays in order to win over the market, which is predicted to have an impressive growth over the next five years.

According to eSherpa Market Reports, the global digital signage market was valued at $18.67 billion in 2018 and is estimated to reach $30.33 billion by 2025, growing at a CAGR of 7.18 percent. In this issue of ‘10 Most Recommended Digital Signage Solutions Providers - 2020’, we intend to introduce companies that can provide you with such futuristic digital signage.

Do let us know your thoughts.

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