Whether machine learning, robotics, artificial intelligence, or any other buzzing technology, almost every road in digitopia leads to data. Every entrepreneur constantly asks the question; how do I improve my business using technology? If data was an enabler before, today, data and analytics are increasingly becoming the cornerstone of business decision-making worldwide.

Not convinced yet? If you love football, you will probably remember the German national football team’s unbeaten 2014 FIFA World Cup run. Following a 7-1 victory against Brazil in the semifinals, Germany brought Argentina to their knees in a nail-biting final that went on to win 1-0 in extra time. But the real hero, the 12th man, during their dream run, was big data analytics. Using SAP HANA, Germany recognized their average ball possession time and reduced it from 3.4 seconds to 1.1 seconds. If big data analytics can help a national football team win the world cup in 2014, imagine the limitless possibilities of data in 2023.

From healthcare to marketing and customer experience across almost all industries, data is making a tangible difference. Investing in data has long become a matter for organizations. However, one of the vital aspects of data transformation is to believe in data and act upon the idea that data & analytics can make a massive difference in decision-making. It is often called the data analytics maturity of an organization. The organizations on the higher side of this maturity index act on the actionable information across the functional departments, organizational policies, and customer engagements. When it comes to data, trust is paramount. Borrowing the words of W. Edwards Deming, “In God we trust. All others must bring data.”