| |MARCH 20199BIG DATA ANALYTICS COMES OUT WITH A MUST-HAVE COMPONENT OF ANY EFFECTIVE CYBER SECURITY SOLUTIONthe past decade have brought about the phenomenon of big data, which involves unprecedented amounts of valuable data generated in various forms at a high speed. The ability to process these massive amounts of data in real time using big data analytics tools brings along many benefits that could be utilized in cyber threat analysis systems. By making use of big data collected from networks, computers, sen-sors, and cloud systems, cyber threat analysts and intrusion detection/prevention systems can discov-er useful information in real time. This information can help detect system vulnerabilities and attacks that are becoming prevalent and develop security solutions accordingly.Challenges: Becoming an analytics driver or-ganization to create value however there are sets of challenges too in making the data move freely across the ecosystem as analytics is not a technology issue but strategy and operational one.- Building the organization structure and gover-nance framework to support driven decision making - Analytics Security & Compliance - Delivering actionable insights across the organization- Developing the talent needed to convert data into business.Impact of Analytics- just to understand the im-pact of how data has transformed our daily lives, look no further than how the automotive industry experience has changed and also of the car buyers. - When Cars were bought from dealerships directly locally with no other online digital channel sales available, the dealership channel used to recom-mend in the best interest basis which car they like and a large amount of their own opinion. Today, Leasing companies and car research content deliv-ery services utilize a vast array of data points to gen-erate recommendations. By analyzing what was viewed, when, on what device (and even whether the content was saved, as well as user activities such as internet searches, and browsing and scrolling within a webpage, recom-mendations can be tailored for millions of custom-ers in real time.In nutshell, data is a strategic asset and its use has become key differentiator for competition and if managed strategically can change the way business-es are run and how an organization can compete, win & leveraging on the data. Big data will funda-mentally change the way businesses compete and operate across industry and Cyber Analytics using big data analytics can exploit and explore the true potential to protect data and insights to data. Com-panies that invest in and successfully derive value from their data will have a distinct advantage over their competitors -- a performance gap that will continue to grow as more relevant data is generated, emerging technologies and digital channels offer better acquisition and delivery mechanisms, and the technologies that enable faster, easier data analysis continue to develop. Vishal Sinha
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