| |January 20188BIG DATA ANALYTICS ­ CONNECTED CARS AND DIGITAL AUTOMOTIVEexpert opinion By Vishal Sinha, President & CIO, TranzLease Holdings (I) Pvt. LtdHeadquartered in Thane, Maharashtra, Tranzlease is one of the fastest growing Automobile Leasing Company creating automobile lifestyle for the Indian consumer and delivering an integrated end to end auto leasing solution to blue chip corporates of India. The company is backed by promoter shareholders and institutional investors with extensive expertise in automotive leasing, investment banking, financial services, taxation and product leadership.I nnovation is an integral part of technology and engineering, especially in automotive industry. However the automotive segment continues to face a dynamic set of challenges. For those with the right ambition, it represents an exciting times with opportunities to differentiate and stand out from the crowd. With autonomous or selfdriving vehicles, changing ownership and usage models and heightened customer expectations; the industry is on the cross roads and brink of digital revolution that can change the world and can bring significant competitive advantage using Big data Analytics.In near future, nextgeneration automakers will be evaluated based on the completeness of their solution and more five dimensions Electric, Autonomous, Connected, Mobility Services and Information and not only on the basis of the physical, safety and performance characteristics of their vehicles. It's time for the automakers to come to the information business to visualize an overall process for big data in and around the car for making a world of informed event of car, in personal experience and connected cars.Technology has transformed automobiles, applications and services grounded in advances from sensors to artificial intelligence to big data analysis. The ecosystem is witnessing a steady influx of new players and the continued evolution of the roles played by key stakeholders and the balance of power among them of particular interest is the evolving relationship between automakers and software providers.
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