| |March 202019solutions, but their inability to respond back to each customers individually within a given time-frame causes the redundancy in the process. Also, we must not forget the fact that communica-tion starts getting diluted as re-sponding time increases. More is the time to respond back to customers, the brand value and experience starts fading, and customers finally starts losing their interest.The Confluence Point: Be it for the customers or the busi-ness establishments, if commu-nication can be customised and made faster, reliable, and worthy enough, the gap between custom-ers and businesses will decrease remarkably. In other words, com-munication between both the en-tities needs to get healthier and effective. Although, most of the businesses try to offer efficient customer service, communica-tion gap always persists. After a certain period of time, this gap becomes stagnant and eventual-ly starts affecting the customers.The Solution: Reducing this gap will enable customers to ex-plore more, get assisted seam-lessly, and enjoy a great Brand Experience throughout. On the other hand, if businesses can offer customised services or as-sist customers individually at a faster rate, they can trigger the customers to close the sales, and can eventually become a reliable brand among the cus-tomers. However, at times, of-fering personalised assistance at faster rate gets tougher for the business entities due to lack of capacity and good resourc-es. Also, the fact that customers always prefer to interact with someone empathetic, sympa-thetic, or can understand their plights, make it difficult for the ser-vice providers to communicate with the customers.This is exactly the situation, where business or service providers fall short of. Though ChatBots are now being implemented to overcome these issues, they mostly sound mo-notonous and finally kill the essence of communication. ChatBots are more or less fetched with pre-decid-ed answers that eventually distracts the customers or buyers.However, if the usual ChatBots can be replaced by SmartBots that can mimic interaction skills, analys-ing capability, and the sentiments of human beings, communication can be streamlined remarkably. In ad-dition to better and faster customer service, SmartBots can also compare the customer's buying nature, find out the most probable products, and finally recommend them to the buy-ers. This in return, will shrink the total time consumed while offering great value against consumer's time.For example, after MARVIN; In-dia's first AI powered SmartBot from Racetrack.ai, was introduced in the Real Estate, Healthcare, Education, Finance, Hospitality & Tourism do-mains, clients witnessed a remark-able growth in their sale spectrum. In Real Estate itself, clients have witnessed a conversion rate of 7.3 percent against the previous rate of two percent, and the numbers are still growing.AI powered SmartBots are the fu-ture of sales! You will soon see busi-nesses shifting their focus from con-ventional ChatBots to SmartBots, and unlock immense possibilities in the coming days! Subrat ParidaAI POWERED SMARTBOTS ARE THE FUTURE OF SALES
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