| |June 20215VOL 3 · ISSUE 11 -1 · JUNE - 2021It's a great irony that the business world and its inhabitants have come closer than ever before, while the pandemic has made people keep distance from each other in an unprecedented manner. They indeed communicate with each other, as teams, and with the customers more often than before, ensuring seamless business continuity in the process. This flares up in relevance, given the fact that seamless customer experience and personalisation have already become a norm in the industry instead of being a differentiating factor. Their purchase behaviour today goes beyond the product and services to dock around the holistic experience. It's only a natural phenomenon that businesses regardless of the industry are endeavoring to deliver personalised & better communication. This has triggered the need for unified communication (UC) platforms, which eliminates regular context-switching and provides resources with a seamless working environment. Hence, it's no wonder that the leading communication platforms are constantly working towards this goal. For instance, I bet that you are hearing about Microsoft Teams more often lately. The pandemic has been a tailwind to the growth of Microsoft's UC solution, with the company announcing 145 million active users on its platform as of April 2021. The story is not any different with other leading vendors like CISCO.According to Mordor Intelligence, the cloud migration services market, which was valued at $119.13 billion in 2020, is expected to reach $448.34 billion by 2026, growing at a whopping CAGR of 28.89 percent. Needless to say, this implicates more opportunities in the communications solutions market. The video communication advancements, along with the data driven technologies including Voice AI and chatbots are expected to drive the market, while 5G deployment will create a catalytic effect. Let's explore anecdotes of some of the most competitive organizations that are well positioned to tap into this market.Do let us know your thoughts.Sujith Vasudevan,Managing EditorThe Age of Unified CommunicationsOffice Editorial queries editor@cioinsiderindia.comAdvertising Queriessales@cioinsiderindia.comBangaloreTel 080 46441103 To subscribeVisit www.cioinsiderindia.com/subscribe/ or send email to: subscription@cioinsiderindia.comCover price is Rs 150 per issueAshok KumarSales & MarketingGarima AnandGroup Art DirectorMagendran PerumalCirculation ManagerEditorial TeamShiwani PrakashSaroop KPVaishnavi PradeepRajan Sarma Lakshmi GCIOInsiderNo. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017Mohana KrishnanS.SivasankarVisualizerPublisher & EditorManaging EditorAlok ChaturvediSujith VasudevanPrinted and published by Alok Chaturvedi on Behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2021 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Editorial
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