| |MAY 20218THREE WAYS FINTECH CAN BECOME MORE RESILIENT IN POST-PANDEMIC ECONOMYBy Ramki Gaddipati, Co-founder & CTO, ZetaA Young Turk, Ramakrishna `Ramki' Gaddipati is an iconic entrepreneur who is passionate about product engineering with a strong sense of initiative and commitment to excel in every stephe ongoing pandemic, despite its adverse effect on the economy, played a key role in accelerating the growth of the Indian fintech industry. People are making use of digital payment facilities more than ever. The world post-COVID is going to be different from what it was before the pandemic largely in terms of lifestyle and interactions. Now is an opportune time for fintech companies to rise to the occasion and put their best feet forward to serve the post-COVID market.Verticals like investment, wealth management, insurance, etc. will witness immense growth as Fintech brings these services to the masses in an easily accessible manner. This will encourage stronger financial planning among users and help them achieve financial independence.Diversifying offerings to meet customer needsThe lockdown has unlocked a plethora of opportunities on the digital front to deliver holistic financial services to cater to consumers' behavior and meet their financial needs. A simple example for this could be the facilitation of loans to medium and small enterprise owners through digital lending platforms. This has not only catered to their financial needs but also empowered low income communities & small businesses.Verticals like investment, wealth management, insurance etc. will also witness immense growth. This will in turn encourage stronger financial planning among customers and help them achieve financial independence.Catering to a growing mobile-first user baseSocial distancing is increasing the use of online channels - especially mobile ­ among consumers to monitor and manage their finances. Digitally savvy consumers are now expanding their horizons and are opening doors to less established brands and trusting them for a better experience.Partnerships between banks and fintechs has been a popular topic of discussion for a while now. However, one Texpert opinion
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