| |August 20208HOW IS DIGITIZATION CHANGING & SHAPING THEHOSPITALITY INDUSTRY?Courtyard Marriott Pune Chakan is a modern & eco-friendly hotel with its world-class amenities offering spacious guest rooms & suites with plush bedding, high-speed Wi-Fi, marble bathrooms, 24-hour room service and others facilities for their guests.By Salma Shaikh, Manager, Marriot international, Puneexpert opinionD igital transformation has expanded its footprints in all the sectors like healthcare, banking, automobile, and many others, but hospitality and travel industry are one of the most benefited sectors by this recent digitization. Gone are the days when one had to stand in long queue for reservations, with the advent of digitalization, planning a leisure trip is done with merely few taps on smartphones. Recent mushrooming of online travel portals has enabled customers to get the best deals in just a few clicks. It offers an overview of all the hotels across the location and makes it convenient for the travelers to schedule a trip. These Online Travel Agents (OTAs) facilitate customers to plan a hassle-free and cost-effective trip, as they get a chance to browse different hotels in real time. It is very important for the hotels to have their presence on these distribution sites as they bring lots of traffic to the hotel's website.
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