| |July 20198ost companies today understand the value data holds; from an early stage start-up dreaming of unicorn status to a Fortune India 100 enterprise chasing the next USD 1 trillion valuation, data 'is' the fuel for organizations eyeing their next milestone. As more companies focus on data, it's worth noting a team of data scientists with access to their pick of technologies does not equate to a data-centric organization. The conversation of today is increasingly focused on how to better mine value from data and make this second nature within companies. This points towards a broader cultural shift within companies. Establishing a truly data-centric culture means every single person - regardless of expertise or tenure - should be enabled to make better decisions based on data. If data is accessible and made ubiquitous across all layers of an organization, it helps every employee maximize value across all corners of the enterprise to transform not only their roles or teams, but entire industries. Leveraging analytics at scale not only empowers people to make data-driven decisions, but can also help future-proof organizations by sharpening their competitive edge.The reality of the situation for businesses of today though is that most are still struggling to make this a reality. CULTIVATING AN EFFECTIVE DATA CULTURE By Prashant Momaya, Head, Customer Consulting, India, TableauMexpert opinionPrashant Momaya
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