| |June 202019tunity in the underlying infrastructure in terms of security, trust of the data and accurate data-driven decisions. Organizations and start-ups can benefit from investing in these opportunities in Internet of Things security infrastruc-ture, blockchain, and data trust, as well as in machine learning for actionable in-sights from the data. Brief us about the innovative and unique IOT services rendered by your organization, and how have you supported the operational as-pects of the company while deliv-ering the services?Trillbit is building the "Internet of Sound," a proximity communication platform based on sound. Trillbit enables friction-less connectivity between devices for authentication and proximity-based in-teractions, using proprietary data over sound technology. Trillbit's technology is deployed in over 2 million devices and has pilots that can take the number to over 20 million. Brief us about a challenging project which your organization had to undertake that was completed using your expertise in the IT domain.One of the significant challenges for us was that we needed an app to integrate our SDK. However, we developed a web-based protocol, and that opened a huge market for us as we can now be integrated into a web page without the need for an app. This was not trivial, and our team did a great job in making sure that our tech worked as effectively on the web as it did on a native app. Tell us about the challenges that you encountered while leading the organization, also tell us about the strategies adopted to mitigate such hurdles and how did it help in enhancing your experience in the IOT sector?We are a completely new technology, and hence one of the biggest challenges was establishing trust with the customers. We initially worked on a model of POC, pilot, and then we finally got commercial project to develop a relationship and show customers that we can deliver what we promise. We are still on making our solution a standard trusted solution by partnering with some of the world leaders in tech, such as Cisco and Samsung. What message would you like to impart across your potential clients and young entrepreneurs who are striving to succeed in their field of operations?For both clients and young entrepreneurs, I have a simple message - never underestimates the value of simplicity and seamlessness. Great multibillion-dollar companies have been built by understanding customers and giving them a frictionless experience. So please invest in making the life of your customers simpler. Trillbit enables frictionless connectivity between devices for authentication and proximity-based interactions, using proprietary data over sound technology
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