| |JULY 20225VOL 4 · ISSUE 03 - 01 · JULY - 2022The fans of neither Tom Cruise nor Steven Spielberg would forget the duo's 2002 sci-fi blockbuster ­ Minority Report. In an iconic scene in the movie that portrays events occurring in 2054, a GAP store advertisement scans Tom Cruise's retinas and immediately starts talking to him: "Welcome back to the Gap, Yakamoto, how are those assorted tank tops working for you?" Even though Spielberg hit the bulls-eye with his prediction of the future of customer engagement, his timing was off by more than three decades since big data & analytics already help organizations connect with their customers on a personal level. Thanks to machine learning, personalized 1:1 marketing has come a long way in a quick time, helping both the customers as well as organizations. The e-Commerce industry has adopted the technology for good, striving to ensure more and more personalized experiences and customer satisfaction. However, as the ML algorithms have been learning for a while now, we are entering the precision phase, and it will open the doorway further to more advanced applications and use cases. For instance, ML will continue to team up with other buzzing technologies like Big Data Analytics and AI to enable more accurate decision-making in healthcare and healthcare diagnostics. While the technology opens a big bag of opportunities, especially with its precision phase, the key for organizations to leverage it will be tied to how they understand their own requirements and choose the right combination of technologies. Sujith Vasudevan Managing Editoreditor@cioinsiderindia.comMachines Have Been Learning for A while NowOffice Editorial queries editor@cioinsiderindia.comAdvertising Queriessales@cioinsiderindia.comBangaloreTel 080 46441103 To subscribeVisit www.cioinsiderindia.com/subscribe/ or send email to: subscription@cioinsiderindia.comCover price is Rs 150 per issuePrabhudutta A.R.N RaySales & MarketingGarima AnandGroup Art DirectorMagendran PerumalCirculation ManagerEditorial TeamShiwani PrakashSaroop KPVaishnavi PradeepRajan Sarma Lakshmi GCIOInsiderNo. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017I. DINESH KUMARSOUVIK ACHARYAVisualizerPublisher & EditorManaging EditorAlok ChaturvediSujith VasudevanPrinted and published by Alok Chaturvedi on Behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2022 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Editorial
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