| |May 20185VOL 1 · ISSUE 6-2 · MAY 15 - 2018ERP and CRM; Two of the most important keyholes in any business to start out with. Businesses have always jumbled between CRM and ERP. Choosing the right solution in either has been very difficult given the complexities and hierarchies of every business. More so, choosing the right balance between the two is also not much of a s joy ride. Enter Microsoft. Dynamics 365 launched in 2016, when Microsoft combined Dynamics AX -- its ERP application -- with its Dynamics CRM application. Microsoft was one of the first major vendors to combine the capabilities of ERP and CRM natively.Building off its USD 26.2 billion purchase of LinkedIn in 2016, in 2017, Microsoft combined its data graph with LinkedIn's graph, providing users of Microsoft products a baked-in integration with LinkedIn. What does that mean? By having a deeper LinkedIn capability embedded into Microsoft Dynamics 365 CRM for updating and finding social feeds, Microsoft sort of allowed sales reps do a better job of social selling. If I don't need to log in to another system and I can perform and consolidate and augment my contact record and get a tracking of all the engagement I've had with this person, that's incredibly powerful. While AI was a topic of future innovation at last year's Microsoft's Ignite conference, Nadella outlined potential use cases of adding intelligence to Microsoft Dynamics 365 CRM, which, while not a new Microsoft product, will bring some AI functionality to the existing CRM system. Indian businesses have lately been facing collaboration issues with sales as well as within the employee culture. Core businesses are weary enough that the external processes too take a toll on the business owners. If they look too far they will probably end up with some expensive and complex suite of solution. If they look too close, the possibilities are time bound and in nature, budget bound. What will be the right mix of both the critical `keyholes'? To answer such `unimportant' questions, we couldn't care enough to present the 10 Most Recommended Microsoft Dynamics providers. They are out there in the market setting benchmarks with clients of repute. One might consider taking a chance with the solutioning capabilities. Take a look and let us know what you think. Emanuel Christi DasEditoremmanuel@cioinsiderindia.comDon't Look too Far for the Right Mix!Office Editorial queries editor@cioinsiderindia.comAdvertising queriessales@cioinsiderindia.comBangaloreTel 080 46441103 To subscribeVisit www.cioinsiderindia.com/magazine-in or send email to: subscription@cioinsiderindia.comCover price is Rs 150 per issueAshok KumarSales & MarketingRavi KalgiGroup Art DirectorMagendran PerumalCirculation ManagerEditorial TeamChitra MishraArchee Roy Vinisha PaivaAnitha TLakshmi GCIOInsiderNo. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017S Sivasankar Veena R PiddannavarVisualizer PublisherEditorAlok ChaturvediEmmanuel Christi DasPrinted and published by Alok Chaturvedi on Behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Com-plex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2018 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Editorial
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