| |May 20195VOL 2 · ISSUE 5-1 · MAY - 2019With fourth industrial revolution at the door, the world is advancing at amazing speeds towards digitization. Important thing to note here: all is connected to the cloud. Now, to succeed, business leaders must embrace a digital transformation: new ways of connecting people, data, and processes to create value for customers. Such businesses need to help tackle these challenges to help their customers be more empowered, engaged, and efficient. Driven by these factors IT companies are being forced to reshape their business models in a world where technologies are moving to the cloud in droves. Many need help making the transition, which is where companies like Microsoft, through the Microsoft Partner Network (MPN), play a vital role. MPN equips Microsoft partners with training, resources and support, enabling them to become more competitive in today's marketplace.Differentiation is key to standing out in a competitive cloud marketplace. Partners are differentiating their businesses by targeting verticals or industries, establishing a technology specialization and building intellectual property. The new dynamic will see specialists gain advantages over generalists. Successful players will be masters in a technology, or a vertical, or a business process, often regardless of their geography. Essentially, digital transformation implies leveraging new tools and technologies to change the way your business functions, from product development to customer interaction. Digital transformation is more than a buzzword. It is the launchpad for companies across the economy transforming their business models to capitalize on the new opportunities being unleashed by innovations rapidly transforming our world. However, it's not magic, digital transformation requires more than flipping a switch as companies find themselves navigating a new world of legal risk and compliance in their journey. in this edition of CIO Insider we bring to you the top 10 most recommended Microsoft Partners. These vendors have closely understood the pain points of the growing businesses and have worked upon it to curate a suite of most appropriate microsoft solutions that can address the complex business challenges, while allowing businesses to focus on their core competencies. Emmanuel Christi DasEditoremmanuel@cioinsiderindia.comBusiness IT Challenges and Microsoft Go a Long WayOffice Editorial queries editor@cioinsiderindia.comAdvertising queriessales@cioinsiderindia.comBangaloreTel 080 46441103 To subscribeVisit www.cioinsiderindia.com/magazine-in or send email to: subscription@cioinsiderindia.comCover price is Rs 150 per issueAshok KumarSales & MarketingRavi KalgiGroup Art DirectorMagendran PerumalCirculation ManagerEditorial TeamChitra MishraShiwani PrakashVinisha PaivaAnitha TLakshmi GCIOInsiderNo. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017Veena R Piddannavar ManjunathVisualizer PublisherEditorAlok ChaturvediEmmanuel Christi DasPrinted and published by Alok Chaturvedi on Behalf of SiliconMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Com-plex, 24 Residency Road Bangalore-560025 and Published at No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2019 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.Editorial
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