| |DECEMBER 20228ELEVATE UX & CX WITH AUTOMATION SUPPORTED BY DIGITAL INFRASTRUCTURE MANAGEMENT SERVICESBy SushantPurushan, Chief Revenue Officer, India Business Region, 3i InfotechSushantis a seasoned and successful leader with 23 years' of extensive experience in IT industry, with a proven track record of producing, managing innovative business solutions in Information Technology domainhy is it that some brands and organizations seem to consistently provide their customers with a superior user experience, you may ask? While customers don't know or care to know what is happening in the backend, it is always the UX at the front-end that matters the most to them. To make this a reality, it's the `Infrastructure' at the backend which is enabling them to have such an experience. According to IDC, India's spending on digital technologies is expected to reach $69 billion by 2025 and would constitute almost 70 percentof the enterprise IT spending happening in India. Supporting this ambition is the digital Infrastructure, which sits at the core of it. Hence, let's delve a little bit on understanding it. Need for a Stable & Healthy Infrastructure IT infrastructure is the foundation that allows companies to seamlessly operate. It enables businesses to build exceptional experiences that leverage new technologies for consumers and employees internally. A stable and `healthy Infrastructure' is an Infrastructure that caters to applications and does not have downtime or end-experience hurdles. For instance, as an end user we transfer money through RTGS/NEFT, but these applications need good Infrastructure that's available 24X7 for the transaction to go through without hindrance. Investing in the Right Infrastructure, whether it's On-Prem or Cloud In today's world, technology Infrastructure can be on-premises or on cloud, but without technology Expert OpinionWSudhir Kanvinde, Chief Information Officer
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