CIOInsider India Magazine
Airtel Xstream & Divo Join Forces
During the lock down period, many homegrown OTT platforms have used the opportunity to expand their kingdom across the country – one of the good things that occurred during this home-restraint period.
The South Indian digital media and music company Divo has now agreed to collaborate with Airtel Xstream, which means the users can enjoy the luxury of watching an entire Tamil movies catalogue, and exclusive premiers on the Airtel Xstream app.
Additionally, users can access Tamil related content such digital premiers, latest hits, and latest movies, starring most popular leading actors and actresses, all available through a separate channel built within the app called Divo Movies.
The channel will remain as a separate entity to which its price starting at Rs 30 per month will be fused with the rest of the app’s recharges.
Divo’s Founder and Director, Shahir Muneer expressed, “We are delighted to collaborate with Airtel Xstream to offer strategic content distribution of our Tamil catalogue and at present we have more than 200 movies and we plan to add another 200 by the end of this year.”
“It's a unique opportunity for us at Divo as it opens up Airtel’s network and telco subscribers to reach out to more audiences as well as giving our content and content partners a new way to monetize which is otherwise restricted by terms or licensing OTTs”, continued Shahir.
Divo is one among the major movie rights and license holders in South India that provides distribution network, licensing and channel.
Divo is one among the major movie rights and license holders in South India that provides distribution network, licensing and channel. It also functions as a digital marketing agency that works with brands and content creators across genres like Music talent, Film Production houses and a lot more.
