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Apple Changes App Store Rules in EU to Comply with Antitrust Order

CIO Insider Team | Friday, 27 June, 2025
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Apple has implemented new modifications to its App Store in the EU to prevent further penalties under the European Union’s Digital Markets Act (DMA).

The company revealed a new tier system for its Store Services fee that applies to purchases made outside of apps, which will only grant developers access to the complete range of App Store features if they agree to a higher commission.

Tier 1 of the Store Services fee will offer developers limited App Store features for a reduced, five percent commission on in-app purchases, which include app reviews, privacy nutrition labels, and access to Apple Support.

However, this tier omits many advantages currently available to developers on the App Store, such as automatic app updates, automatic app downloads, and various tools that assist developers in promoting their app.

Tim Sweeney, CEO of Epic Games, whose lawsuit against Apple led to a court decision prohibiting Apple from charging a commission on purchases made outside the App Store in the US, has criticized the restrictions placed on developers opting for the cheaper tier.

To gain full access to all App Store features, developers must select Tier 2 of the Store Services fee, which requires a 13 percent commission. By default, apps on the App Store will belong to Tier 2, although developers have the option to reclassify their apps to Tier 1.

Apple is also launching a new charge called the Core Technology Commission. With this adjustment, Apple will collect a 5 percent commission on external purchases made within apps available on the App Store. However, developers who have agreed to Apple’s alternative business terms will continue to incur the Core Technology Fee (CTF), which is a €0.50 fee for each download applicable to apps with annual installs exceeding 1 million.

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According to the iPhone manufacturer, it will transition to a “single business model” for developers in the EU starting January 1, 2026. This means that it will convert the Core Technology Fee to the 5 percent Core Technology Commission on digital goods and services sold on the App Store and other marketplaces.

The company revealed a new tier system for its Store Services fee that applies to purchases made outside of apps, which will only grant developers access to the complete range of App Store features if they agree to a higher commission.

These adjustments follow the 500 million euros (around $570 million) fine imposed on Apple by the EU on April 23rd, after deciding that its App Store anti-steering practices— which limit how developers can lead users to make external purchases—breached DMA regulations. If Apple does not settle the $570 million penalty by next month, it will incur interest charges.

The EU has also conducted a preliminary investigation regarding Apple’s Core Technology Fee and other limitations on alternative iOS app stores, concluding that Apple did not show these measures were necessary and proportional.

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Apple intends to contest the penalty. "The European Commission is mandating Apple to introduce a series of additional modifications to the App Store," the company stated in a communication to 9to5Mac. "We disagree with this conclusion and plan to appeal." Apple did not promptly respond to The Verge's request for comments.

The EU Commission will evaluate the proposed changes from Apple before reaching a final decision regarding any further non-compliance penalties.



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