Flipkart Minutes, the rapid commerce division of Flipkart, concluded 2025 on a high note with notable advancements in orders, visitors, and market reach. The platform experienced a 16X surge in orders in the latter half of the year and noted over 53 million distinct visitors.

Gen Z consumers drove the overall uptake, with students following, underscoring the increasing importance of quick-delivery services among younger consumers.

Customer loyalty improved as over 6 lakh users made a repeat purchase within a week. Flipkart Minutes broadened its operations to over 30 additional cities this year, focusing significantly on tier ll and tier lll areas. The firm is developing a community-driven fulfillment model that emphasizes quick delivery, local availability, and cost-effectiveness.

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Hemant Badri, Senior Vice President and Head of Supply Chain, Customer Experience, Re-Commerce and Minutes at Flipkart Group says, “Flipkart Minutes is no longer just gaining momentum; it is fundamentally redefining quick commerce in India. This year, backed by Flipkart’s robust operational capabilities, we have delivered reliability at scale, earning the deep trust of our customers across the nation.”

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“We’ve witnessed phenomenal engagement, with repeat businesses confirming the critical role Minutes now plays in their lives. Our sustained growth is fueled by a precision-engineered, technology-led supply chain and a healthy partner ecosystem that ensures we fulfill every order flawlessly. As we look ahead, our focus is unwavering: to strengthen access, diversify our assortment, and embed the Minutes experience seamlessly into the daily rhythm of every household across Bharat,” adds Hemant.

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In 2025, Flipkart Minutes broadened its 10-minute delivery commitment to metropolitan areas such as Chennai, Hyderabad, Kolkata, Pune, Jaipur, Ahmedabad, Lucknow, Kanpur, Patna, and Guwahati. The service further extended into tier 2 and tier 3 markets like Mohali, Hajipur, Arrah, Bihar Sharif, Rohtak, Asansol, Durgapur, Panchkula, Zirakpur, Muzaffarpur, and Sonipat. Growth was driven by real-time inventory management, a dependable last-mile network, and tailored product assortments for each city.