FYERS, a technology-centric brokerage and investment platform, has unveiled Automate, a broker-native, no-code, workflow-oriented trading automation tool aimed at Indian traders and investors.

With Indian markets moving into a period of greater investor sophistication and regulatory supervision, the emphasis is transitioning from fast-paced trading to more methodical execution. Automate is set to facilitate this transition by allowing dedicated traders and investors to implement strategies with reliability, clarity, and compliance with regulations. The platform indicates a wider trend towards organized involvement and less dependence on emotion-based choices.

Automate allows users to visually create and implement trading and non-trading workflows straight within the FYERS environment, without the need for coding or dependence on external algorithmic tools. By employing a workflow-driven method, users can integrate triggers, conditions, actions, and exit logic to transform strategies into active workflows within minutes.

With SEBI recently completing its framework for retail algorithmic trading, the regulatory emphasis changed to harmonizing market innovation with strong investor protection. Automate has been created in compliance with regulatory and exchange requirements.

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In contrast to automation solutions depending on external platforms or complex coding setups, Automate operates directly on FYERS’ infrastructure. This minimizes integration risk, decreases execution latency, and guarantees that all automated orders function within a regulated brokerage setting.

Yashas Khoday, Co-Founder and Chief Product Officer, FYERS says, “Automate solves a long-standing gap in Indian markets by making serious trading automation simple without the need for coding or third-party tools. It enables traders to turn intent into action through structured, rule-based workflows, ensuring decisions are driven by discipline rather than emotions.”

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As investor behavior changes, the need for tools that provide increased structure, control, and dependability keeps increasing.

“By integrating automation as broker-native and no-code, Automate transitions algorithmic trading from a specialized application to a pragmatic, rule-based method for retail market actors,” Yashas stated.

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Through Automate, FYERS is setting itself up for the upcoming stage of retail involvement in Indian capital markets. With automation, AI insights, and regulatory oversight progressively influencing trading behavior through 2026, platforms that merge control, transparency, and native execution are anticipated to determine how serious investors interact with markets. Automate embodies FYERS’ commitment to developing infrastructure that facilitates this change, where discipline is as crucial as speed.