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Headless Commerce Can Mean A Lot To Your Online Sale

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CIOInsider Team

We have heard of headless systems used in multi-server data centre environments which are embedded in devices. In the retail tech world, the parlance ‘headless’ acquires a different meaning altogether. Salesforce elaborates that in this way; a headless commerce that could separate the front end and back end of an ecommerce application. By deploying so, it extends a hope that developers will be able to separate the content from the design and management of the site.

With the roll out of the new developer tools in a headless infrastructure, Salesforce reveals some new and enhanced APIs that could help developers to make preferred changes in the Commerce Cloud platform rather than building it from scratch. If a

developer has to integrate elements like next-best actions to their ecommerce site, they could take advantage of the AI platform of Salesforce Einstein.

In general, the early adopters of headless ecommerce are enterprises with large IT departments. It comes well in terms with their development queues and marketing team that are eager to explore novel designs and templates on the front end. This could also result in major other benefits for organizations. The non-complexity of headless commerce solves the issue of organizations’ reluctance in using new technologies due to advanced learning curves, reaping better employee adoption for them. Moreover, users of the headless ecommerce are allotted with the option to deploy their necessary changes independently without developers. This also helps in saving the time for the IT department.

When business introduces a new content to the front end, the updates are instantaneously reflected in a headless commerce. It also provides room for users to interact with brands without any barrier and plunge into creative areas with the content in the website. It ensures to give a user friendly seamless interaction between devices and viewing formats.

With this architecture gaining momentum, a new way of independent operations would make the trend in programming field. The front end and back end of an ecommerce application communicate using the APIs, experience managers and tools such as Heroku and Mulesoft. This leads to the aforementioned cause of lessening the dependency on IT for back end and front end projects. In order to get the users comfortable with these tools, Salesforce has announced a new Commerce Cloud development centre. As per the company, it opens up to a community of developers who can share solutions with one another.

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