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India Fast-tracking Contactless Payments Growth Amidst the Pandemic

Sujith Vasudevan, Assistant Editor | Wednesday, 30 September, 2020
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Sujith Vasudevan, Assistant Editor

It may not be the way we expected, but the digital payments industry in India is making long strides rapidly anyway. The subcontinent, this time, stays abreast of the global pace as well. According to the research firm MarketIntelligenceData, the global mobile payments transactions were valued at $3714.5 billion in 2019, and are expected to hit $12,407.5 billion by 2025, growing at a CAGR of 23.8 percent. Needless to say, the pandemic has been a strong catalyst.

India sure is keeping up with this trend. According to a research report by RedSeer Consulting, the current 160 million unique mobile payment user-base is expected to multiply by five times to reach nearly 800 million by 2025. The report also says that the total value of digital transactions in India is expected to grow over three-folds to Rs.7092 trillion by 2025. This growth will be largely driven by government policies around financial inclusion, and growing digitization in the retail markets.

It’s a sure bet that the digital payments industry has a great epoch ahead. A recent report from Mastercard validates the same. According to the

data divulged by Mastercard, the company has witnessed a 19 percent increase in the number of contactless cards issued in the first quarter of 2020 when contrasted with the quarter before that - Q4 of 2019. With 16 percent, Bangalore has a commendable edge over other cities as far as digital transactions are concerned, followed by Delhi and NCR that has 12 percent, Chennai that has seven percent and Mumbai has six percent share. The contactless transactions in these cities are majorly driven by four market categories: food stores, restaurants, fuel and drug stores. Mastercard reveals that food stores, restaurants and bars and gas stations are the only category with more than one million transactions in each month of the first quarter of the current financial year.

Like the lion’s share of digital technology industries, the digital payments industry is here to stay


It goes without saying that it’s been field days for digital payments solutions providers like PhonePe and Google Pay. According to reports, the Walmart-owned PhonePe is working on an initial public offering (IPO) by 2023, seeking a valuation of $7-10 billion. With the latest, the company reportedly has set a target to be profitable by 2022.

Like the lion’s share of digital technology industries, the digital payments industry is here to stay. Hence, the market is set to witness fresh innovations in the segment en route to the future. The global multinationals like Amazon.com Inc has already launched its cutting edge payment system in the Amazon Go stores in Seattle, which is called Amazon One. The futuristic device allows people to use their palm to securely do everyday activities like payments at stores, presenting a loyalty card, entry into locations like workplaces or stadiums. Amazon One revolves around the fact that no two palms are alike. When someone holds their palm over this device, Amazon’s algorithms analyze and evaluate multiple aspects of the palm, and select the most distinct identifiers to create their palm signature. With Amazon’s plans to offer its services to third parties like retailers, stadiums, and office buildings, it wouldn’t take much time to hit the country.

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