Bhavish Aggarwal, the founder of Ola Electric, stated that, to address the scarcity of rare earth magnets, the business intends to switch to ferrite motors for its complete portfolio within the next two to three quarters.

At the company's annual Sankalp 2025 event, Ola demonstrated its in-house 4680 Bharat Cell and rare earth magnet-free ferrite motor.

According to Agarwal, this is the first ferrite motor made in India that does not require rare earth for its magnetic components.

Although Ola is moving to ferrite motors, it still imports rare earth magnets from other nations outside of China. Ola Electric's larger "India Inside" strategy for total supply chain sovereignty includes the announcement.

“We don’t see an immediate buffer issue because we do not have a constraint on the supply chain like others,” Aggarwal says.

He said given how the geo-political scenario is evolving with many countries restricting rare earth exports, it is the right time for India to leapfrog beyond rare earths.

Additionally, it introduced three vehicle models that were powered by its 4680 Bharat Cell, which was the first lithium-ion cell produced in India. In two to four quarters, Ola intends to switch all of its models to the domestic cell technology.

Aggarwal pointed out that because of the more intricate integration needs, 4680 cell integration takes "slightly longer."

The first cars to use the domestically made cells will be the S1 Pro+ 5.2kWh and Roadster X+ 9.1kWh, which retail for Rs 1,69,999 and Rs 1,89,999, respectively. Delivery of the vehicles will begin this September, around Navratri. Up to August 17, both variants are offered with an extra Rs 10,000 off.

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With the S1 Pro Sport, which has a 5.2kWh battery pack and is priced at an introductory Rs 1,49,999, Ola Electric also made its entry into the sports scooter market. Delivery is scheduled to start in January 2026.

A prototype of the Diamondhead motorcycle, the company's most ambitious project to date, was also displayed. It will have self-drive capabilities and be powered by a domestic AI processor created by Krutrim. By 2027, the company hopes to debut at a price range below Rs 5,00,000.