Olyv, a rapidly expanding digital lending platform in India, has unveiled its inaugural Out-Of-Home (OOH) campaign featuring brand ambassador Sourav Ganguly, set to take place in Kolkata — the city synonymous with joy.

To coincide with Ganguly’s birthday month, the campaign launches on July 4, 2025, just a few days before Dada’s birthday on July 8, celebrating not only the legacy of an icon but also Olyv’s commitment to providing millions with easy, transparent, and accessible credit.

Since its inception, Olyv has reached over 40 million app downloads across the country, with approximately 70 percent of users returning, highlighting the strong trust and loyalty in its offerings. The Olyv app boasts a commendable 4.6-star rating on Google Play, reflecting its user-friendly interface and transparent lending practices.

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Sourav Ganguly says, “Kolkata holds a special place in my life, and I’m proud to see Olyv kickstart this new chapter from my home city. The brand is committed to carrying the torch for resilience, trust, and pushing boundaries, values which deeply resonate with me. I am excited to be a part of this journey as we reach more Indians and empower them with financial access that’s truly inclusive.”

Rohit Garg, CEO and Co-founder of Olyv, says, “This is a milestone moment for us as we take Olyv’s trusted digital promise to the streets. Launching our first OOH campaign with Dada in Kolkata is symbolic; it’s about celebrating resilience, trust, and the ambition to win together. We are excited to connect with more people, more communities, and help them unlock their financial potential.”

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The campaign rollout includes prominent hoarding at a key location in Kolkata, highlighting Olyv’s vision to stand by every Indian in their aspirations, whether it’s securing funds when they need them or building better credit health for the future.