Paytm has introduced a novel AI-driven travel application, Paytm Checkin, enabling users to manage reservations for flights, trains, buses, and metro systems.

The application includes an in-app artificial intelligence (AI) assistant that allows users to explore and reserve travel via a conversational interface. The assistant may suggest destinations and create customized itineraries according to user preferences.

The company states that Paytm Checkin leverages AI to provide personalized outcomes based on users' previous selections and travel behaviors. These features are presently in the beta phase.

“We are convinced that AI will transform travel booking processes, and with Paytm Checkin, we are providing a top-notch, AI-driven experience via a specialized app aimed at simplifying, personalizing, and streamlining travel planning,” stated Vikash Jalan, chief executive officer (CEO), Paytm Travel.

The firm’s drive for AI integration in its travel services arises as it invests in new technologies to enhance its revenue.

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Paytm's founder and CEO Vijay Shekhar Sharma recently informed analysts that product innovation powered by AI is anticipated to enhance revenue growth further.

Paytm is utilizing AI to improve its soundbox and various merchant-oriented devices. The company is outfitting these with AI-driven agents that can provide insights, analytics, and voice-activated commands to support merchants.

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"The firm might ultimately launch subscription pricing for its AI-driven services. AI represents a source of revenue. It introduces fresh services, new business opportunities, and incredibly more activities that we can pursue. So far, we’ve been focusing on the cost and efficiency aspects," says Sharma.

Sharma stated that although there will be some enhancements, the effect on business expansion will be significant.

Paytm is an Indian global financial technology firm that offers digital payment solutions and financial services.

Users can make payments, settle bills, top up phones, reserve tickets, and oversee finances via its app, while merchants can use different methods such as QR codes and Soundbox devices to accept digital payments.

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Established in 2010 by Vijay Shekhar Sharma, Paytm has grown to be among India's biggest digital payment platforms