Wealthtech startup PowerUp Money announced secured $7.1 million in a seed funding round co-led by Accel, Blume Ventures, and Kae Capital. The investment also garnered participation from 8i Ventures and DeVC, as well as various angel investors. The Bengaluru-based company intends to use the new funds to enhance product development, improve its proprietary investment intelligence engine, and expand its advisory services.

“Most Indian investors start with SIPs or one-time investments, but don’t know what to do next. Portfolios are left unattended for years—we want to fix this,” says Prateek Jindal, Founder and CEO of PowerUp Money.

“We want to empower every investor with the right research and tools in a way that's simple and effortless. Getting the right advice at the right time compounds not just your money but also your confidence as an investor,” adds Prateek.

Founded by Prateek Jindal (former co-founder of Uni Cards), PowerUp Money helps users manage finances through goal-based investing, portfolio tracking, and educational tools. Since its launch in April, the company’s flagship product, Power Mutual Funds, has attracted over 25,000 customers managing assets worth about Rs 3,000 crore ($350 million).

"India’s wealthtech story is just getting started—and now wealth advisory time has come, especially as investable surplus grows and investor participation broadens. PowerUp has the right ingredients: a strong product, a deep understanding of user behavior, and the ability to scale. We’re excited to support Prateek and the team as they build what could become the defining wealth platform for India’s next generation of investors," says Ashish Fafadia, Partner, Blume Ventures.

The platform's main offering is PowerUp Elite, aimed at investors with a yearly subscription fee of Rs 999, which provides institutional-quality research and tailored portfolio advice, establishing itself as an affordable alternative to conventional wealth management services.

PowerUp Money has expanded its range of products beyond mutual funds to feature Power FD, a service that enables users to access the highest interest rates on their debt investments from RBI-approved banks and non-banking financial companies. Additionally, the company provides Power Age, a financial planning tool intended to assist users in mapping their journey toward financial independence.

"The next wave in Indian wealthtech isn’t just about access to investment products—it’s about delivering high-quality advisory at scale. PowerUp is taking a unique approach, backed by deep user understanding and reimagining what investment advisory should look like for the digital investor,” says Prayank Swaroop, Partner at Accel.

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“With PowerUp Elite, they’re putting high quality investment research and guidance in the hands of every Indian — without the high fees of traditional wealth managers,” Prayank adds.