During the anti-China situation, the South Korean technology company Samsung has captured the Indian smartphone market with 26 percent market share in India in the quarter (April-June). In a sales result by Counterpoint Research report, it is said that Samsung has reached this highest share in the last two years as the demand for pent-up smartphone after lockdown in the month of June

increased. Countering the demands, Samsung was also prepared to supply the volume.

Samsung reached 94 percent of pre-COVID levels and became the second-largest brand in Q2 2020. Samsung closely followed Xiaomi and increased the share value from 16 percent. Reintroducing the M-series and offering it on offline channels and additionally offering new schemes like Samsung Care+ has augmented the brand’s position in the Indian smartphone market.

The smartphone manufacturer has a plethora of supply chain compared to others. This has helped Samsung to hold a steady margin against its competitors. Samsung became the first brand to conquer almost the entire manufacturing capacity in the end of June (as said by Counterpoint Research).

Chinese brands contribution went down to 72 percent from 81 percent in Q2 2020. According to Counterpoint, it is because of the mixture of stuttering supply for some of the major Chinese brands like OPPO, Vivo, and Realme besides anti-China movements and was compounded by strict government actions against 59 applications that it banned and import of goods from China.