Swiggy, India's leading on-demand convenience platform, has launched Giftables—a new segment aimed at assisting users in easily finding considerate, customized gifts for various occasions and relationships.

Created to ease both spontaneous and scheduled gifting, Giftables provides carefully selected gifts in various categories, such as luxury chocolates, cakes, flowers, electronics, jewelry, toys, and beyond. The service, currently accessible via the Swiggy app, is already operational in Bangalore and plans to launch in Mumbai, Delhi, and more metropolitan areas soon.

Whether it’s a missed birthday, a spontaneous party, or an unexpected drop-in, locating the ideal gift swiftly and effortlessly can be quite difficult. Numerous consumers face challenges when deciding on gifts or must manage various websites and applications to achieve a comprehensive gifting experience.

Giftables simplifies the gifting process, making it meaningful and effortless, all within just minutes. It provides users with a convenient solution, enabling them to find and merge premium gift selections in one order. Customers can easily explore by event, person, or type to discover the ideal present.

In the upcoming weeks, users will be able to receive personalized suggestions from an AI-driven gift chatbot. Just detail the event or the recipient's traits, such as being health-oriented, sociable, style-savvy, or refined, and it will recommend considerate, tailored gift ideas.

Also Read: Say Hello to Champak, the Delightful Addition to IPL Experience

A distinctive aspect of Giftables is the option to customize combinations, like a cake from your preferred bakery paired with flowers, sweets alongside perfume, or cupcakes with toys. In this manner, a user does not have to make distinct orders for food delivery and Instamart.

Giftables' user-friendly and straightforward interface ensures a seamless experience. Deliveries can be sent to the giver or straight to the receiver in 10-60 minutes.

Regarding the launch of Giftables, Phani Kishan, Co-Founder and Chief Growth Officer of Swiggy, stated, "Our vision at Swiggy is to provide unmatched convenience to our customers. Through Giftables, we are addressing a genuine consumer issue.

Gift-giving is frequently done at the last moment and comes with much uncertainty. Giftables on Swiggy provides users with selected, premium choices delivered in less than an hour. Say goodbye to juggling platforms or accepting lackluster presents.”

Also Read: AI Appreciation Day: From Innovation to Transformation

Introduced just before the year-end holiday season, Giftables aims to eliminate the stress of gifting while maintaining a personal touch. Whether you’re surprising a sibling in another part of the city or joining a gathering at the last moment, Giftables guarantees you’ll always arrive with a gift.