Whether you are a movie buff, a videogame junkie, TV binge watcher or don’t miss any news of the current affairs, you must have realized that the Media & Entertainment Industry has undergone a massive transformation. Research has revealed that people nowadays watch clips & user-generated content on their phones, and movies on their computers & TVs, all simultaneously. Media companies have realized that, to stay at the forefront of the completion, they need to reap the advantages of that situation by prompting viewers to #share using branded content and hashtags to gain their content even greater reach. This means marketers and writers are no longer thinking solely about what would make a great scene. They’re thinking what would look great posted on FB, what would look cool as a GIF, and how to engage their viewers while they are watching. Media Industry technologies have conventionally been the very

firsts to make headlines with their ground breaking installments. A fresh wave of emerging technologies is changing how this industry gathers and delivers content. The technologies may seem straight out of a sci-fi movie. As the Budget for 2019-2020 interim enfolds, the M&E space is hoping for a strong focus on emerging technological innovations in the entertainment industry. Nishant Fadia, CFO at Prime Focus Limited, said in an interview with a leading online news website, "With tools like AI, VR and AR playing a crucial role in content creation in the times today, the onus lies on the government to invest more on newer technologies and innovations."

VR (Virtual Reality) has raised the stakes for experiential media. VR promises to transport the viewer into the middle of an experience to form a better connection to the story. The New York Times VR app is a good example of VR, and its launch was accompanied by sending 1.2 million Google cardboard viewers to subscribers. The all-engrossing VR video experience builds a deeper level of connectedness and empathy with news stories. However, the main thrust of entertainment growth has been and will continue to be digital video, fueled by social media. In 2014, Framestore VR Studio worked with Relevent and HBO to create a take-me-by-surprise kind of immersive virtual reality experience for an episode of the popular Game of Thrones series. A thrilling new idea of storytelling that actually puts you into a TV show and begins to change the course of how a narrative experience can be delivered. The attraction arranged was called “Ascend the Wall,” provides a virtual reality visit to the huge, ominous structure that protects the Seven Kingdoms from wildlings and those creepy ghost-zombie creatures. Fans can relate. HBO teamed with Relevent to create the virtual reality experience using Oculus Rift technology.

That’s Media & Entertainment for you today! Technological innovations have enriched the Media & Entertainment Industry and who knows what new technology we read about when we wake up tomorrow!