Conversational AI-powered chatbots provider, Yellow Messenger announces the rebaranding of the company to yellow.ai. On the occasion, the company also launched AI-powered voice bots for customer experience automation. The company has witnessed significant growth in revenues and registered $16 million in ARR (annual recurring revenue), Raghu Ravinutala, co-founder and CEO of Yellow.ai, told PTI.

It’s estimated that the voice search queries in India are currently growing at 270% percent per year, and over 82 percent of smartphone users in India are using voice-activated technology. The launch of the voice bots, will enable yellow.ai to automate customer experience across over 100 languages through its enterprise chat and voice bots, across over 35 channels like Google Assistant, Alexa, Web, WhatsApp, Instagram and Facebook, among others.

“The post-pandemic world is moving towards touchless UI and ‘voice’ is playing a key role in enabling smarter brand-to-consumer engagement. Humanized interactive experiences in Voice AI are driving unbelievable value for businesses,” said Raghu Ravinutala, Co-founder and CEO, yellow.ai.

The new Ai products launch augments the company’s existing strengths of building high-accuracy chatbots with its proprietary natural language processing engine used by over 700 enterprises in over 30 countries across Asia, the US, the Middle East, Europe, and Latin America. Up to 65 percent of support queries can be addressed and resolved by voice bots, said the company.

“With the growing demand for hyper-automation, adding Voice AI capabilities to yellow.ai’s conversational AI platform, was a natural course in order to deliver the promise of Total Customer Experience Automation. We believe brands leveraging our platform will be able to deliver moments of magic with personalized interactions, at scale, across touchpoints,” said Vartika Verma, Global VP, Marketing.

Currently, two of India’s largest private banks and a state government electricity board are banking on yellow.ai’s voice bots for inbound and outbound customer service.