CIO Insider

CIOInsider India Magazine


SecureID: Making Security Grandma Simple

Amit Gauba, CEO

It is important to know that the reliability of authentication is affected not only the number of factors involved but also how they are implemented. More so, with added complex authentication techniques, the security is in fact sabotaged rather than enhanced. This is mostly due to the struggle common users face trying to comprehend the entire structure. Sweden and Hyderabad based SecureID has been the torch bearer for simplified authentication solutions since its inception.

In conversation with Amit Gauba, CEO, SecureID

Tell us SecureID’s story. What pain points has your organization been addressing over the years?
Our story began with realworld needs for security in digital life. How to make best of breed security accessible to everyone, while only a top few can access strong security expertise. Another need in the field was to simplify the long process of password protection and verification processes. We believe that the user experience must be soft in tone and we must make it 'grandma simple'.

So, while SecureID must make your digital life super secure, it must also be extremely simple to use, to administer & roll out. All around us there are digital systems, whether they are for B2B, merchants or enterprises, or individuals transactions. Stats are High lighting that today there are 18-to-43 digital accounts & identities for a typical user. And monthly it's more like dozens & dozens of logins,and digital approvals, verifications, for each one us.

Thus, another design cornerstone for us was that integration should be done within minutes or hours. And even for really complex systems, the user rollout must not cost beyond a few days. This is because nobody has the time for a hundred man months projects and large

integration projects fail, more often than
not.These problems are the motivations that got us started and here we are now having solved these problems and bringing it to the world.Our team was participating in creating digital transformation for Sweden and other countries in Europe. We experienced at first hand and examined indepth regulatory specifications and consulted departments & experts on how to take Sweden banking and government processes to e-governance and digital automation.

SecureID must make your digital life super secure, it must also be extremely simple to use, to administer & rollout

Understanding the individual security requirements, evaluating a solution and implementing that without losing a lot of time is no easy feat. How does SecureID have the upper hand in such situations and how do you keep up with the market requisites?
We have spent a lot of time in researching and implementing methodologies and processes that enable this. Our deep understanding and experience has helped us and our product SecureID platform to have solved real world security & digital automation problems. SecureID is probably the only solution in the market that can thwart MITM attacks and that too from end 2-end. And all every one needs is a smartphone app. A known solution is U2F hardware, however that works only browsers on desktops. Another differentiation is from a users’ perspective, our grandma simple UI/UX enables even the senior citizens, users, to use digital technology with ease. So, digital adoption and user on boarding, user verification, user approvals are possible for all CRM, Sales and Alliance scenarios.

With SecureID User roll out is possible within hours. Even the most complex of organizations and processes are also 2-3 weeks. We have pre integrated with 100s of applications in the B2B and merchant space.

Brief us about your multifactor authentication services provided to the customers in this changing phase of time. Also tell us how Secure-ID goes beyond expectations in availing exceptional security products.

We solve two factor authentication, multifactor authentication, and single sign on. This also supports eVerification, eKYC, eApprovals with eSignature (with digital certificates support) and that too in real time. All this allows internal customers or external customers, which is employees, partners or consumers, who could be can be logging in or identifying themselves to the business in a secure way. All with a simplePush Authentication, Password less, and biometric usage based, very simple user experience, suitable for 13-yrs old to 75 years olds.

SecureID SSO (Single signon) for B2B is a great pitch for this scenario, e.g. you log in through your PC or Mac, you can easily access through all your logins VPNs, MS Office365, Google’s GSuite, SalesForce, SAP, Oracle, Gitlabs, slack and 100s others in enterprise and personal applications landscape. The IT admins can keep track of every transaction, and through simple configurable rules, prevent fraud and enable adaptive,contextual multifactor authentication, depending on user’s locations,IPs,and even transactions data (e.g money amount from within a transaction)or use SecureID’s contextual AI/ML learning feature. The core of it is built with PKI with top grade encryption (2048 & upwards in Asymmetric, and 256-bit or 512-bit in symmetric keys), with out of the box connectors for blockchain systems. All this is akin to a smartcard identity.

Apparently, SecureID has a lot on the plate for the clients. What are your plans for the future of SecureID?
In Nordics and UAE, our offerings towards users in B2B space is underway through licensing, Pilots and Betatrials with 93+ corporates. An interesting partnership with Paris HQ’d a brand with partnership presence in 93 countries is beginning. Besides Corporates, these offerings are applicable for a variety of businesses like internet eCommerce, Telcos, Banks, merchants, cloud companies, datacenters.

Besides B2B, there are offerings direct for consumers, that brings 2FA support for countless applications. This is through TOTP and a Password manager offering, and MacLock, LinuxLock offerings.This allows any user to stay secure while accessing website or applications. We have already gone beyond that with an abilityto prevent a phishing attack and protect from Man in the middle and man in the browser attacks, in realtime.

Current Issue
G7  CR - Value Driven Cloud Assitance