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SSPL: Effective and Efficient Big Data Analytics Solutions and Services

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Nishith Seth,Managing Director

Nishith Seth

Managing Director

For enterprises today, datasets are the key to creating more efficient services that deliver a more targeted customer experience. Substratal Solutions Private Limited (SSPL), headquartered in New Delhi, is a consulting organization working in the field of Big Data Analytics, Data Visualization, Robotics Analytics, Business Intelligence, Digital Transformation and Predictive Analytics.

The Media Industry has been a new focus area for SSPL, besides its experience with Retail, Manufacturing, Banking, Insurance, Telecom in last more than 20 years. The Managing Director for SSPL, Nishith Seth explains, “In Media Analytics, we have been witnessing a lot of claims by the channels on their TRP’s and Market share. The figures are arrived by analysing the data of less than 50,000 households in India, and that too watching TV Channels over a TV set only against almost more than 800 million viewers in the digital space. At the same time, the major interest of the channels are knowing their actual positions in terms of reach, and viewership etc., from much larger population of the country and abroad. The data for such vast analytics comes from multiple sources such as Digital, Mobile, Set-Top Boxes, and Cloud. The first challenge that the Media Industry faces, is to make the varying data be read and then analyzed in real-time basis. We have brought forth a powerful and economical solution, which can read data coming from both proprietary formats, and all other structured and unstructured formats at the same time and generate intelligent analytics which could be made available on systems, laptops, tabs and smart phones”. The above concept can be applied to Government and Private Sector Companies too. SSPL has a specialized team to perform the advance analytics and much more for a plethora of various industries for that matter.

Predictive and Robotic Data Analytics Products and Solutions

Using the Big Data Analytics techniques and technologies, SSPL manages to recover leakage with the help of Manage the Leakage solution which minimizes the possibility of the leakage to an extent. These requirements make a shift from Post-Mortem to Preventive Analytics. The ideological shift requires the organization to move from Departmental Level Analytics to the Enterprise Level Analytics, where the impact is seen over the entire organization. SSPL with its specialized technology called assureBI, is able to serve its clients with dual layer of the solution, to manage the Advance Intelligent Analytics. Analytics is performed in dual layer, the backend layer is known as ETL (Extract Transport Load) and front-end is known as Visualization/ Presentation Layer. The ETL layer, which plays the most important role, can be integrated with multiple format of data sources both structured and unstructured, on real-time basis. It can extract the data directly from the source, without creating any additional copy of the extraction, perform complex computations/ analytics/ predictive/ robotics and generate Smart Dashboard over Cloud, Web systems, and Smart Phones (both Android and iOS). SSPL solutions are not just technical software, it comes with business consultancy, to support and help clients, with Industry best practices and latest trends.

Furthermore, SSPL always recommend clients to have solutions, which are on-premise, so that their data security and confidentiality is maintained at any given point of time. SSPL solutions work on flat file systems, implying that its requirements for the space to store and manage large data-sets is reduced, and much more secured against any breaches or misuse of the same on being leaked. SSPL’s advanced solutions read the data directly from the source and create its intelligent copy (image) to be analyzed for the desired outputs. In the entire process, the data is non-editable, giving way for reliable results. Moreover, as part of their data imaging practices, SSPL is able to process much larger sizes of the data from multiple sources at the same time. Overall process can be easily executed on 32 bit systems. Thus, SSPL solutions are not resource hungry but efficient to meet clients’ demands.


Priyanka Uppal, Director

Using the Big Data Analytics techniques and technologies, SSPL manages to recover leakage with the help of Manage the Leakage solution

SSPL is working with 400+ corporate both within India and abroad. In its latest offering as a Professional Services, SSPL helps the clients to test the data-migration with 100 percent records being analyzed on its tool, and analysed with user required parameters. Its solution was tested rigorously at Bank Muscat, Oman and it successfully completed the migration testing on the GoLive day, and much before the completion of the stipulated time allocated for the said migration testing. Besides, SSPL is now focusing on developing its solutions and services with a focus on the specific Industry demands, adding more features on Mobile Apps for Advance Intelligent Analytics. The company has started working on Predictive, Robotic, and Artificial Intelligence Analytics to identify, exactly, where and what is going to be wrong within the Financial Transactions of the organization. While at it, SSPL is also focusing in bringing its analytics technology closer to the educational institutions, to support the future generation in upgrading their skills with real- life experiences. It has started accepting Interns, wherein they are initially trained on the technology, and are then given real-life exposure on the analytics projects. This not only provides them much need knowledge but helps in developing a professional personality in them. With such giant strides in innovation, SSPL, as an organization, aims to help clients steer towards their corporate vision and goal with best possible optimized analytics solutions and services.

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