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Ethna Attributes: Introducing Possibilities in the IoT Ecosystem

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Srinivasan Mohandas, SVP & Director - Digital Transformations, Easter Prince J, VP Customer Success

Headquartered in Chennai, Ethna Attributes (EA), also known as ‘Eattributes’, is an emerging service provider in Data Driven Decision making arena. Eattributes combines advanced analytics, clear strategic thinking and top tier Data Scientist to provide affordable and reliable solutions, changing the way businesses make decisions. Eattributes builds predictive models for our clients, through innovative methods constructed from Machine Learning Technology. These models allow clients to make optimal business decisions fetching them substantial profits. With an IP generated over years of research and development, Eattributes has the ability to take up managed services in data science, and IOT space.

In conversation with Srinivasan Mohandas, SVP & Director Digital Transformations and Easter Prince J, VP-Customer Success, Ethna Attributes.

New entrants like 5G and smart cities have brought with them added complexity to contend with viable IoT products and services. How does Eattributes working in this domain to stay ahead of the curve?
Srinivisan: Solar Powered Wireless Surveillance Solutions have applications in mining, agroforestry, oil and gas, dams and reservoirs, borders and military, sporting events, stadiums among others. EA is striving to be a market leader in solar powered wireless surveillance technology. We do this, in association with other valuable solutions providers and new age products bases on IoT technology to create safer and smarter cities.

EA is working on smart IoT platforms

such as smart solar street lighting and smart light poles helping to reduce crime occurrence. Integrated hardware and software platforms can manage IoT devices and sensors such as parking meters and traffic lights as well.

In what ways does Eattributes combine business and industry insights with innovative technology to drive growth for clients’ business?How do you differentiate your company in the market?
Prince:Today's highly competitive market place demands expertise in technology. We combine business and industry insights with innovative technology to drive growth for our clients business. We focus on technologies like Big Data, Advanced Analytics and Internet of Things (IoT). Our best-in-class technology enables us to efficiently build solutions to our clients globally. We proudly acclaim ourselves as an industry leader in this area.

Eattributes allow clients to ask and answer intricate questions, drawing insights from data which was previously unavailable and inaccessible for analysis


Eattributes allow clients to ask and answer intricate questions, drawing insights from data which was previously unavailable and in accessible for analysis. We are transforming manual, time consuming, knowledge based processes to more rapid, prompt and deeper insights at a lower cost. We build predictive models for our clients, through innovative methods constructed from Machine Learning Technology. These models allow our clients to make optimal business decisions fetching them substantial profits.

What kind of IoT technologies is Eattributes using and which particular segment/industry is Eattributes focused on?
Srinivasan: In manufacturing we focus on Real time monitoring, Predictive maintenance and remote diagnosis. EA deploys its matured Machine Learning capabilities to support the

manufacturing clients to enhance the business productivity.

Also, the soil health monitoring is a compelling problem that needs a solution. EA has patented solution to survey the soil health and monitor centrally. This solution assists in precision farming that would be a precursor of new revolution. The advanced sensor technology coupled with the proprietary device and algorithm makes this solution possible for the farming community. EA has supported farmers in precision farming with state of the art IOT infrastructure. A key component of this farm management approach is the use of information technology and a wide array of items such as GPS guidance, control systems, sensors, robotics, drones, autonomous vehicles, variable rate technology, GPS based soil sampling, automated hardware, telematics, and software. We have developed and patented an implementable solution for cattle fodder farm management.

We also have leg in logistics. EAs patented technology helps the non smart phone users to cut off the negotiations with the vehicle owners in their routine commuting. The conventional geo mapping trajectory detection is the key technology that enables affordable commute to the common man.

How is Eattributes contributing to the Industry 4.0?
Prince: The collection and evaluation of data from many different sources such as production equipment and customer management systems are key to our contribution. This has enhanced productivity and has derived considerable financial value to the customers in the conventional manufacturing industry. Therefore, we play an active role in the industry 4.0.

Where do you see Eattributes in the years to come? What major goals do you have?
Srinivasan: We are innovating tirelessly to be globally recognized as one of the best IOT Solutions Company. As for innovation, we want to continue our focus on precision farming and bring forth more IoT products for the logistics industry. Staying committed to superior technology expertise & strong track record of delivery is the key. We have succeeded with flying colours so far, we will pull it off further too.

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