CIOInsider India Magazine
Satya Infosys: Leveraging Innovation & Technology to Bridge Gap between Agricultural Produce & Market Demand in India
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Satyavivek Tyagi
CEO
While the gradual population growth has been a major drive for the Indian agriculture market in terms of rise in demand, the sector is yet to go a long way, when it comes to strong infrastructure, organized supply chain, machinery, and many more. Due to lack of right linkage between the farmers and the market, resulting in grey market, Glut or wastage of perishable commodities that affects both farmers as well the nation. Keeping all these drawbacks in mind, Satya Infosys, a New Delhi-based leading IT solutions provider has developed a cloud-based complete end-to-end Agriculture ERP system named as KHALIHAN. This would be helpful to track all kind pre-harvesting and post harvesting activities like Harvesting needs based on market demand, Clustering, Soil health card, Farmer trainings, harvesting patterns, and more. Satya Infosys wants to bridge the gap between agricultural produce and market demand in India while ensuring the welfare of the farmers.
In an exclusive interview with CIO Insider, Satyavivek Tyagi, CEO of Satya Infosys, sheds light on the initial journey of the firm, the flagship products KHALIHAN offered by the firm, and much more.
Give us a brief account of Satya Infosys’ journey in the Agriculture sector
The journey of Satya Infosys started in 2012 with a company looking for consulting in the field of agriculture sector approached me to become the CEO and drive its business in the agriculture sector using IT. While joining on board, initially there was some initial apprehension, but after many round of discussion and understanding that helped me to gain more insights about
this domain. Later based on my detailed market research and discussion, I was amazed to understand about massive scope in Agriculture industry, as in 2012 there were no organization were connecting agricultural with IT.
The primary focus of Satya Infosys to liverage a system that can enable & help farmers get the benefit of pre harvesting & Post harvesting information based on the current market needs
At ground level we had numerous meetings with agri-scientists, farmers, Directorate of agriculture Ministry of Agriculture in many states. After consolidating all the information, we realized that there was minimal connection between the farmers and the market. Even the implementation of new policies brought in by the government in 2012 was extremely poor. By considering the fact, we envisaged to develop an integrated centralized cloud based ERP system to address all needs of agriculture sector which in turn can create an ecosystem to all stake holders in this sector i.e. FPC/FPO’s, Corporate, vendors, Government, was actually initiation of our first agri project, Khalihan.
Tell us about your flagship offerings in the agri-tech space. What makes you an ideal choice for agri-tech solutions?
As previously mentioned, our flagship offerings include cloud-based Agriculture ERP system named as Khalihan which addresses Pre & Post harvesting need of farmers via FPC/FPO, Corporate sector in contract leasing, Government, Machinery leasing companies and Vendors. Our primary focus is to develop a system that can enable farmers to get the maximum benefit during pre-harvesting, including what to harvest as a cluster based on the market demands. During my interaction with people across the US, UK, and many other countries, I realized the potential of another business vertical under agri domain was Contract Farming and machinery leasing eventually ventured into that. As part of
our third business vertical. Machinery leasing is altogether is a new concept conceived by Satya Infosys to help farmers for generating extra income based on their existing agri machineries.
Some of the stakeholders of this system include the farmers, FPC/FPO’s, Corporates in agri sector, various and vendors like for fertilizers, pesticides and weather forecasting. One of the major components of the whole system is the soil health card, which helps farmers for accurate information about need of fertilizers (i.e. N,P & K and more) for a specific crop which in turn helps farmers them to save his cost.
What benefits the farmers have witnessed after using your solution?
Instead of directly dealing with the farmers, our target audiences are FPCs/ FPOs, Corporates in contract farming. These stake holders actually gets connect with the farmers as the lowest entity. These FPC/FPO actually guides farmer about the market demand, need of clustering, farmer trainings with a predictive forecasting of upcoming yields which can be fetched based on month on month basis or quarterly or half yearly or yearly basis. However, we (Khalihan) have recently opened a few outlets in villages for seeds, fertilizers, and pesticides where we are selling them to farmers at a very low cost.
How do you foster an innovative learning culture in the team to leverage the latest technologies to build solutions that promote sustainability and solve challenges for farmers?
You can't ever predict the longevity of a technology. The technology that we are using today might not remain the same in the next 3 to 5 years. Having said that, we always keep an eye on the latest technologies in the market. While AI has been a massive boom,we are also exploring the possibilities as what all leverages we can induct for quick and fruitful in formation. Although it will take a sometime to bring AI in this business domain. I also have huge confidence in our team of technical experts, who have worked with most of the cutting-edge technologies and in case of requirement they are capable enough of seamlessly adopting a new technology.
