CIO Insider

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Transinfo Solutions: Stellar Digital Marketing Entity with a Proven Track Record of Over Two Decades

Rajev  Taparia, Founder

India's marketing industry, like that of other global markets, plays an important role in shaping sentiments towards products and services in the minds of its consumers. Marketing has evolved and businesses are increasingly relying on digital marketing. The rise in popularity of social media plat- forms and other digital media platforms has been the major driver for the Indian digital marketing market, which reached a value of nearly $4.5 billion in 2022.

The market is expected to expand further and reach a value of around $24.1 billion by 2028. As investments in technological advancements continue to rise across India, fueled by rising demand, the market is overall positive. With significant numbers choosing to shift from television to on-demand video platforms, the growth in the Indian digital marketing market is expected to be high.

Transinfo Solutions, Founded in the year 2000 by Rajev Taparia, is one of the leading full-service Digital Marketing and Social Media Management services company. The firm lays its expertise in Website Hosting, Website Designing, Google Ads, Google Workspace, PPC Campaigns, Leads Gener ation Campaigns, Digital Marketing, Social Media Management, Facebook Advertising, Facebook Page Management, LinkedIn Advertising, YouTube Campaigns, Google Cloud Services, Times of India Ad Network services in Kolkata, India.

Rajev Taparia, Founder of Transinfo Solutions, engages in an exclusive interview with CIO Insider and enlightens more about the company and its dis- tinctive facets.

Could you give a brief account of Transinfo Solutions’ role and position in the advertising services domain?
Transinfo Solutions is a leading Digital Marketing enterprise that has been providing online market- ing solutions to businesses for over 20 years.

Our social media marketing services provide well-organized optimization to increase brand awareness, build long-term relationships, generate more quality leads, and increase traffic. We effectively make Ads visible to prospective customers who are interested in products or services. We reach out to specific demographics (people's interests and online behaviors, specific ages, locations, income levels, and much more), email lists, and website visitors. We have been operational in the field of Digital Marketing for many years, with clients ranging from well-known industries to successful entrepreneurs to aspiring startups. When it comes to selecting the right marketing agency, our experience and reputa- tion are extremely important.

Transinfo Solutions has been operational in the field of Digital Marketing for many years, with clients ranging from well-known industries to successful entrepreneurs to aspiring

Elaborate about the impacts delivered through your products and solutions and what makes customers rely on your offerings.
We personalize our end-to-end digital services to ensure that customers' Ad campaigns are effective and profitable. We plan the budget methodically so that investors receive a high ROI. Each of our executions is based on extensive research and analysis, resulting in finesse and excellence.

What I've noticed over the years is that clients and customers prefer a high-tech, updated approach with truthful intent and transparent communication. That’s what we follow while increasing business for both our clients and ourselves.

How is the team built and what are the methods they follow to draw valuable insights from the market to help the company stay afloat among its peers?
We began in the year 2000 with one person and one laptop and have grown to a team of 18 members. There are about 5 to 6 employees who have been with us for more than a decade.

Our team comprises marketing experts; each of them has the experience and know-how to make each campaign successful.

Business owners in need of promotional planning and advertising turn to us for innovative business strategies. Our first priority is to thoroughly understand their business before providing them with a clear picture of how to reach their target audience. We plan and execute a detailed program backed by high technology and information to run successful business campaigns with excellent ROI.

What is the future roadmap envisioned for Transinfo Solutions? Where is it headed for the next five years?
Transinfo Solutions was founded with the intention of becoming one of the top three boutique digital marketing and social media agencies in the world. We are in talks with market influencers from top notch industries. Our future business plans include expanding further with the goal of working with industry titans, touching more people's lives, and assisting start-up businesses in growing.

The next five years will be a thorough period of learning and execution for us.

We have strategized a number of mechanisms to assist brands in becoming more accessible to people. Our pipeline schemes are sorted out by engaging in more research. Now, hopefully, the road ahead will be both challenging and fruitful. I'm crossing my fingers.

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