Amazon’s CEO, Andy Jassy says that games could end up being the largest entertainment category in the long run during a technology conference. This comes at a time when the e-commerce giant had whisked immense effort for a long time and finally it now embraces a hit release.

Therefore, it’s been considered as a bold statement from an organization that's had almost a decade of gaming failures and recently renewed its commitment to the movie business with the $8.45 billion purchase of Metro-Goldwyn-Mayer.

New World, an online computer game in which archers and axe wielders inhabit a mythological nation, was released by Amazon. It's off to a fantastic start, according to Jassy, with a couple million daily active participants. The first four online reviews were generally positive, with an average score of 81 percent on the aggregator website Metacritic. Interest from gamers and viewers on Amazon's live streaming website Twitch has remained consistent over the last week, and the first four online reviews were generally positive, with an average score of 81 percent on the aggregator website Metacritic.

Before becoming CEO in July, Jassy led Amazon's attempt to get into the video game market, as years of strife plagued the division, which began in 2012.

Crucible, being the e-commerce giant’s first big video game, was launched in May 2020. It was widely panned, and the firm swiftly backed down. It cancelled Crucible fully a year ago and issued reimbursements to clients. “Some games are likely to flop spectacularly”, says Jassy.

Following the positive response to New World, Jeff Bezos pronounced it a success with its former CEO tweeting, "after many failures and disappointments in gaming, we have a success. Never give up, no matter how difficult it becomes”.

Despite the positive early indicators, experts warn that, “it's far too early to declare it a success. David Cole, an analyst at DFC Intelligence, who follows the video game industry, said, "It's not a disaster. It's not what we think of as a big game, in the sense that if it weren't for Amazon, I don't think you'd be paying attention to it”.

The game is rated as excellent but not remarkable by critics. PC Gamer wrote, "I'm not sure if I'm severely bored or having a great time”.

Players' thoughts are varied, according to over 77,000 Steam reviews, while the game received a torrent of unfavorable remarks due to long lines to access the online world.

Many articles were produced, with people expressing displeasure like, “Amazon can make anything except games; why can't they build games?” GeekWire, a Seattle-based tech news site, hosted an event, where Jassy spoke. “It takes a few, or several, until you discover a hit, but they didn't give up”.