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Amazon to Lure Large Enterprise Customers to its AWS Cloud Service

CIO Insider Team | Wednesday, 29 November, 2023
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Amazon is trying to lure large enterprise customers to its AWS cloud service with a new chat for businesses and offer them protection against legal and reputational damage from the production of artificial intelligence.

A new chat app called Q is designed to boost productivity by helping workers summarize important documents and support tickets and chat using messaging apps like Slack, the company announced Tuesday at the annual cloud computing conference in Las Vegas. The software can also automatically make changes to companies' source code, which speeds up development.

The new software comes about a year after OpenAI and ChatGPT burst onto the scene and sparked a frenzy of investment in generative AI startups. Alphabet and others have announced their own chatbots that can have human-like conversations with users to help with everyday tasks.

At Amazon's annual cloud computing conference and in Las Vegas, AWS CEO Adam Selipsky announced a new safeguard to protect against objectionable content in generative AI applications called Guardrails for Bedrock. The service allows users to filter harmful content.

As part of its pitch to businesses, the Q chat offers restrictions for businesses to keep sensitive information from employees who shouldn't have access to it

Because generative AI is trained on publicly available content, users, and gestures This is particularly problematic for younger users during times of global conflict or elections, when generative AI and search results can influence opinions.

Security advocates have warned that reproductive AI could operate outside the control of human agents, pumping out increasingly dangerous content or using entire systems without oversight. In particular, they care about the software bringing impressive and compelling content to social media like X and Facebook.

As part of its pitch to businesses, the Q chat offers restrictions for businesses to keep sensitive information from employees who shouldn't have access to it. Pricing starts at $20 per user per year.

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