Apple TV has finalized a distribution deal with EverPass Media to deliver the streamer’s live sports offerings to establishments like bars, restaurants, hotels, and gyms, as reported.

The agreement indicates Apple's increasing effort to enhance the visibility of its sports programming in public spaces, where large screens and collective viewing may boost subscriptions, customer flow, and brand allegiance.

Apple's programming features coverage of Formula 1 in the U.S., Major League Soccer games, and two of MLB's "Friday Night Baseball" contests.

EverPass announced that Apple TV's sports offerings can be streamed in the U.S. via its "Core" package at no extra charge for both new and existing customers.

"With MLS's ongoing expansion and MLB's lasting appeal to Formula 1's swiftly growing worldwide fanbase, Apple's programming enhances and broadens our collection of high-quality options," stated EverPass CEO Alex Kaplan.

The deal broadens EverPass' current premium sports collection, which features Paramount+'s UEFA Champions League and Prime Video's "Thursday Night Football," as well as National Basketball Association and Women's NBA programming.

EverPass collaborates with leading sports and entertainment rights holders to provide bars, restaurants, hotels, and other businesses commercial access to high-quality content, including the National Football League Sunday Ticket, Premier League, and Thursday Night Football.

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Apple TV is a media streaming device and microconsole created by Apple. It is a compact networking device that transmits incoming media data, such as video and audio, to a television or external screen. Its media offerings consist of streaming content, TV Everywhere services, local media outlets, sports reporting, and live broadcasts.

The initial version of Apple TV was launched in 2007 and was mainly designed to download and stream content from the iTunes Store.

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The second-generation model released in 2010 was revamped as a fully streaming device and could solely connect to HDMI-enabled enhanced-definition or high-definition widescreen TVs.

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The model from the fourth generation launched in 2015 brought forth the tvOS operating system and enabled third-party app support through an app store.