BigBasket Starts Grocery Group Buying in Tier IV
The talk in town is that, BigBasket, owned by Tata group, has started a testing model, that is, a group buying model for delivering groceries in Tier IV towns amid growing competition in the category.
BigBasket is experimenting community buying with companies amping up their grocery and essentials verticals amid an increase in demand for these categories online.
With the testing model, BigBasket is joining a growing list of ecommerce firms including Flipkart, Meesho, DealShare and Udaan, which have been making aggressive moves in this space to widen their customer base and serve value-conscious users.
Hari Menon, cofounder and CEO, BigBasket says, “they (BigBasket) have started testing the group buying model in areas what’s often called ‘Bharat’- beyond Tier II and III towns -starting with Karnataka.”
Pinduoduo is a comparatively new ecommerce participant in China in comparison with Alibaba and JD.com
Founded by Pinduoduo, group buying of groceries on-line took off in China’s small cities earlier than catching on in bigger cities. Pinduoduo is a comparatively new ecommerce participant in China in comparison with Alibaba and JD.com. this had a 13.2 percent share of the nation’ ecommerce market in 2021, in accordance with New York-based market analysis agency eMarketer, placing it in third place behind Alibaba and JD, which had a 47.1 percent and 16.9percent market share, respectively.