CIO Insider

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Era of Conversational Marketing in Ecommerce

CIOInsider Team

Social engagements and purchases have become more through the medium of online for the consumers than having a direct contact with the products they purchase or the people they have contact with. Ecommerce basically talks about the consumers who are totally involved digitally and not with the direct empowerment from the market. The customer is satisfied with the usage of ecommerce and expects a support all day and night. The advantage of digitalised mode of technology is that, it is available 24/7 for the needed customers. The mode of chatbox can help the customers clear their queries; chatbox also acts as a medium of response between sellers and buyers.

Over the period ecommerce has completely lost the touch of human direct contact and act as a better tool for the customer to buy the product anytime anywhere they wish. This has become more convenient to the people who does not have to rely on the retail business and can avoid an anxiety of going and collecting things. Ecommerce marketing is not only benefited for the consumers but the online shoppers can advertise their product and can have a direct contact with the customers about their brands. Conversations marketing will be available for the consumers all the time they need. The sellers need not over promote or advertise their brands or products all the time. The customers get enough of notices about the brand and products and they enquire further detail if they are interested.

Currently, the E-commerce market in India is rising surprisingly faster, so with the growing demands of the consumers, it has become essential to sustain the uninterrupted flow of services around the clock. Customers always have high expectations from the sellers and meeting the expectation of the customer is the priority of all the sellers. Though the first hand customer support is lacking in the online business, customers are satisfied with this mode of transaction and encourage in growing and developing ecommerce conversational marketing in the coming year’s world-wide. Conversational marketing gives the customers an interaction and control on where the customer needs help. Conversational marketing is the future of ecommerce as the benefits of both buyer and seller are increasing day by day. This attracts both sellers and buyers to involve more in conversational marketing and have a personal contact with the buyer and seller.

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