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German Bundesliga AWS-fied; Fans Get Deeper Insights into Action on the Pitch

CIO Insider Team | Friday, 12 February, 2021
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German Bundesliga, Germany’s top national football league, announces three new Bundesliga Match Facts powered by AWS to give fans deeper insights into action on the pitch. The new Match Facts – Most Pressed Player, which highlights how often a player in possession experiences a significant pressure situation throughout a match; Attacking Zones, which shows fans where their favorite team is attacking and which side of the pitch they view as most likely to score from; and Average Positions – Trends, which shows how changes to a team’s tactical formation can impact a match’s outcome – will debut during Matchday 21 on February 12, 2021 featuring RB Leipzig vs. FC Augsburg.

Bundesliga Match Facts are generated by gathering and analyzing data from live game video feeds as they’re streamed into AWS. Fans will see these insights as graphics during broadcasts and in the official Bundesliga app throughout the 2020/2021 season and beyond. The data is then provided back to broadcast viewers around the world in real-time as statistics. These advanced statistics help audiences better understand areas like decision-making on the pitch and the probability of a goal for each shot. The three new Match Facts will better showcase the action on the pitch and give fans, coaches, players, and commentators visual support for analyzing a team’s decision making.

“Every Bundesliga match generates data that can improve play and help fans better understand team strategies, and we are making tremendous strides in leveraging the vast amount of data in our archives and from our league’s current games to develop and roll-out new Match Facts. The advanced statistics that we’re creating with AWS give fans an even deeper appreciation for how the game is played,” said Andreas Heyden, Executive Vice President of Digital Innovations for DFL Deutsche Fußball Liga GmbH. “Together with AWS, we’re delivering a new perspective on what happens on the field and offering a new and engaging way for fans to follow their favorite teams.”

The three new Match Facts will better showcase the action on the pitch and give fans, coaches, players, and commentators visual support for analyzing a team’s decision making

“Expanding our work with Bundesliga means more fans will gain an appreciation for the incredible talent on the field and the decisions made by teams, at the same time as the league differentiates itself through the use of advanced analytics to improve the quality of play,” said Klaus Buerg, General Manager for AWS Germany, Austria, and Switzerland, Amazon Web Services EMEA SARL. “In just one year since the launch of Match Facts, AWS and Bundesliga have created statistics that are giving fans around the world a completely new way to experience the game. The pace of innovation we’ve achieved in rolling out these advanced stats will excite even the most rabid fans, help teams shape their strategies, and introduce a whole new generation to the intricacies of football.”

These three new Match Facts adds up on the previously established features like Speed Alert, Average Positions, and xGoals to bring the total number of insights available for Bundesliga fans to six. Information on all of these statistics can be found on aws.amazon.com/sports/bundesliga. Football fans also can follow all of the latest Bundesliga action on Bundesliga.com and via the official Facebook, Twitter, and Instagram channels.

The growth of advanced statistics in sports in the recent times is not limited to football. Recently, Tennis Australia had joined hands with Infosys to gather deeper understanding about in-game strategies and athlete performance. To give fans even more insight into these advanced stats and the associated gameplay, former Bundesliga player Simon Rolfes will be offering his expertise on the new Match Facts in a series of blogs posts.

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