Consumer brand analytics platform GobbleCube has raised $3.5 million in a funding round led by InfoEdge Ventures, with participation from existing investor Kae Capital.

Established by Manas Gupta, Srikumar Nair, and Nitesh Jindal, who were all part of Blinkit's initial leadership group, the AI-driven platform focuses on aiding consumer brands with revenue management through the automation of data and decision-making tasks.

Its AI platform asserts that it assists brands in growing by pinpointing revenue losses, demand shortages, and rapidly expanding micro-markets.

The startup, which exited its beta phase nine months prior, announced it has onboarded 200 brands, such as Tata Consumer, Johnson & Johnson, and Nivea, while reaching $2 million in annual recurring revenue (ARR). The company mentioned it is collaborating with brands throughout the Middle East, North Africa, and Latin America regions.

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With the additional funding, GobbleCube aims to enhance its AI technologies, broaden platform reach, and speed up its international market entry.

“What we are seeing is an evolution of commerce, how it is becoming more and more hyperlocal. This is where the opportunity lies for us: in enabling brands to engage consumers with precision and relevance at scale. This isn’t just a marketing challenge; it’s a big-data problem that demands AI-first, productised solutions,” says cofounder and CEO Manas Gupta.

GobbleCube's AI technology assists brands in forecasting and shaping their future strategies. It examines "billions of local data points" to detect activities in aspects such as digital shelf visibility, pricing, and planning. This now encompasses performance marketing, enabling brands to transition from reactive choices to growth motivated by clear intent.

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“Ecommerce and qcommerce are becoming increasingly complex, with brands needing to win at a hyperlocal and platform-specific level across marketplaces like Blinkit, Zepto, and Instamart. GobbleCube gives them the real-time visibility and intelligence needed to drive growth and revenue outcomes,” says Kitty Agarwal, partner at InfoEdge Ventures.