CIOInsider India Magazine
HP India's New Digital Ad Film Lights Up Communities through Technology
HP India, a consumer technology company, has released a short film to commemorate Deepawali’s festive spirit through a digital ad film that highlights the power of communities coming together through technology-enabled solutions.
HP India wishes to convey how the actual meaning of the festival of lights is to help people in need. The film emphasizes on the value of community and reminisces the essence of festival, namely happiness, prosperity, and mutual support and encouragement, and offers a message of hope to businesses and reassurance to stay afloat during difficult times.
Titled as Diye Se Diya Jalao, the new Deepawali film features Patel, an elderly juice shop owner who is concerned about his business being relocated from a busy market to a quiet narrow lane.
The COVID-19 pandemic, according to Patel, made the previous year difficult for all firms, including his.
The ad film goes on to depict Patel's amazement when he discovers a big line outside his shop one morning. He soon discovers that the owners of a nearby salon, restaurant, and clothes store have lent him a hand by ordering juice from his business for their customers.His friends' altruistic and unmeasured offering, made possible by technology such as a laptop and printer, spread the Deepawali light, bringing delight.
He went on to say that the brand is aiming to assist businesses succeed as well as educate and empower communities via the use of technology and digital adoption. HP hopes to connect with the audience through this digital video and its efforts to provide joy to communities.
Studio Simple came up with the idea for the film. In a LinkedIn post, Sainath Saraban, co-founder and head of creative at Studio Simple, shared his experience working on the film.
One lamp lights another only to make the world brighter. Here’s to being that lamp and spreading the brightness. Our new Diwali film for HP. A big shout out to Milind Dhaimade for bringing this to life with us.
HP India's CMO, Prashant Jain, said that after battling two waves of the pandemic, this Deepawali is extra special for small enterprises looking forward to the festival season. “Our goal is to encourage everyone to keep an eye out for them as they celebrate Diwali. This is a rallying cry for the entire community, and we hope to see sensible ideas come to life everywhere”.
He went on to say that the brand is aiming to assist businesses succeed as well as educate and empower communities via the use of technology and digital adoption. HP hopes to connect with the audience through this digital video and its efforts to provide joy to communities.
