Infosys, a global leader in next-generation digital services and consultancy, partnered with Packable, a pioneering e-commerce company with a patented tech-enabled product that sits at the crossroads of brands, marketplaces, and customers.

Infosys Equinox, its flagship human-centric digital commerce platform, will be integrated with Packable IQ (Packable's proprietary e-commerce platform) as part of the partnership with Packable.

Infosys Equinox's intelligent pricing, consumer transaction data, smart inventory management, and extensive fulfilment capabilities, when combined with Packable IQ's intelligent pricing, consumer transaction data, smart inventory management, and extensive fulfilment capabilities, will create a highly competitive D2C platform for running and managing a brand's e-commerce website and operations. It would also allow businesses to develop curated D2C journeys that can be deployed within weeks.

The cloud-native D2C platform powered by Infosys Equinox will combine the best of Packable and Infosys for brands, Packable IQ and Infosys Equinox's end-to-end commerce-as-a-service for companies, to deliver results throughout the purchase lifecycle.

The solution will establish a repository of complementary and comprehensive services that can be readily linked with existing core systems or new platforms to provide headless commerce capabilities and on-demand analytics and insights.

It will also give brands access to digital advancements like conversational commerce, augmented reality, speech, and social commerce, allowing them to engage with customers through rich, hyper-personalized experiences.

With the rise of e-commerce and digital platforms, organizations must design and implement new D2C strategies to help them acquire e-commerce customers through distinctive, personalized, and inventive consumer engagement.

As for Packable, its capacity to provide its brand partners an engaging, innovative, and agile Direct to Consumer platform (D2C), ‘D2C-in-a-box’ will be strengthened as a result of the strategic partnership.

Packable will be better positioned to give additional value to its brand partners through the new D2C-in-a-box offering, thanks to Infosys Equinox's microservices-based, API-first, and cloud native design.

Andrew Vagenas, Chief Executive Officer, Packable, says,“we’re thrilled to partner with Infosys. This exciting partnership marks another milestone in the execution of Packable’s strategy of augmenting our D2C platform ecosystem to accelerate brand partners’ revenues and profitability across e-commerce channels. As we continue our journey to becoming a public company, we’re diligently looking for partnerships to help bring the highest-quality services to customers, and this agreement with Infosys Equinox allows us to do just that”.

Karmesh Vaswani, Executive Vice President & Global Head Consumer, Retail & Logistics, Infosys is also optimistic about the partnership who says, “we are delighted that the Packable-Infosys Equinox strategic collaboration will enable brands with autonomous capabilities to place the right offerings before the right consumer, at the right moment, and at the right price”.

“Our clients are seeking predictive and customized playbooks to win in e-commerce marketplaces. Powerful stories made to stick digitally, smart analytics and algorithms, rich personalized experiences and staying a step ahead of the consumer are key. They also need platform capability to overcome the inertia of mainstream enterprise technology stacks”, adds Vaswani.

“At Packable, we are actively deepening our relationships with brand partners of all stripes, from household name consumer product's companies to Digitally Native Brands. This partnership with Infosys Equinox will enable us to provide even more value additive services to our brand partners, continuing to set them up for success in the age of e-commerce”, says Ash Mehra, Chief Information Officer, Packable.

Packable recently announced a merger with Highland Transcend Partners, paving the way for the firm to go public.