L’Oreal India onboards Gaurav Anand to its chief digital and marketing officer (CDMO) to join the forces of digital and marketing efforts of the company to focus on consumer journey.

Anand is expected to oversee and combine the consumer insights, data strategy, media, and consumer advisory departments to allow L'Oreal's digital-first brands to deliver faster development on online platforms in his new role as a member of the India management committee.

“The Indian consumer is rapidly shifting to omni-channel. L'Oreal India, as a beauty tech company, is responding to the changing environment by implementing new technologies to improve our products and customer experience in the new O+O world”, says Amit Jain, managing director, L’Oreal India.

“This new job reflects our commitment to bolstering the importance of digital in our overall business strategy. Gaurav is ideally positioned to develop our digital marketing activities and harness new capabilities for the firm from his proven track record of advancing disruptive business growth”, remarked Jain.

Anand comes to L'Oréal from PepsiCo Europe, where he was responsible for the snacks division in Central Europe as well as the digitalization of Europe's sales strategy. He has developed fundamental skills in business strategy and development, customer acquisition, inspiring millennials, and building businesses using digital and data as a result of his experience across numerous locations and diverse categories.

He was formerly in charge of digital marketing for P&G's SK-II Global Brand (premium skincare). He also headed Facebook's business development division in FMCG, consumer products, and tech firms across several geographies.

On the other hand, L’Oreal reinforced its market shares and preserved its profitability at 18.6 percent.

During COVID-19, L'Oréal prioritized the safety of all of its employees, customers, and suppliers, and mobilized to create millions of units of hand sanitizer and hand cream for distribution to hospital and other frontline workers.

L'Oréal has weathered the storm in the greatest conceivable way, and has even grown stronger as a result of its workers' unwavering dedication.

“As a marketer, it's been fascinating to see what L'Oréal has accomplished in the Indian beauty industry over the last 27 years, delivering several first-to-market ideas and products.
Collaboration opens up new opportunities, and I'm excited to work with our industry partners to develop a great consumer and data-driven growth story for L'Oréal”, says Anand.