India’s second most powerful media agency, Madison Media, declares that it has entirely procured Kolkata’s internet marketing service, Crow’s Nest.

Crow's Nest can be fully integrated with Madison Digital under this agreement, and will serve as Madison Digital Kolkata with Crow's Nest founder Samrat Mukherjee, reporting to Madison Digital's CEO, Vishal Chinchankar.

“I am really delighted to have Samrat join Madison and my team”, says Vishal Chinchankar, CEO Madison Digital. Mr.Chinchankar believes that the company will scale as one of the largest digital players in the Kolkata market as a result of this agreement, and is eagerly looking forward to a long and mutually beneficial relationship.

Crow’s Nest was formed about 14 years ago and it serves customers such as Bandhan Bank, Zee Bangla, Vivo West Bengal, and the MP Birla Group. Currently it employees about 40 employees and has a digital diploma of 360 degrees.

“In keeping up with our Digital growth pace, we are happy to welcome Samrat and his lively Crow's Nest team into the Madison fold”, says Vikram Sakhuja, Partner & Group CEO, Madison Media. Crow's Nest will not only help us build our entire Digital practise in Kolkata, but it will also aid Madison's Social, Content, and Creative agenda”.

This is Madison's second digital acquisition, following the acquisition of Bangalore-based digital firm Hiveminds in 2017.

Madison Digital states that billing has increased tenfold in the last three years, establishing it as a strong unit with 150 employees capable of branding, efficiency, and creative problem solving. Digital projects are currently being handled by distributors for Godrej Properties, Asian Paints, Abbott, Marico, McDonald's, Tata Consumer Products, BlueStar, and others.

It has grown by a factor of ten in terms of billing over the last three years, to become a 150-person company with expertise in branding, performance, and creative solutions. It has developed its own cloud marketing and automation technologies, making it one of the few firms with its own DMP and technology.

Hiveminds, Madison World's second digital agency situated in Bangalore, is a full-service digital marketing company and consultancy focusing on search, display, and programmatic buying. Social media management, creative content, digital PR, analytics, and strategic consultation are all services offered by the firm.

“We are happy to be joining with Madison World. We firmly believe that by combining our creative strategy, media, and digital content creation expertise with Madison's core of media, data, and analytics, we can provide the maximum value to our clients. May you set new goals for yoursel and may new dreams be hatched. May this new partnership last as long as the Crow flies", says Mr.Mukherjee.