As the internet giant apparently considers the acquisition of Play AI, a voice cloning business, Meta Platforms Inc. is stepping up its efforts to improve consumer-facing AI features.

This action demonstrates a dedication to developing its AI capabilities and enhancing the usability of its consumer goods.

In addition to Play AI's cutting-edge voice cloning technology, Meta is interested in integrating some of its employees into the business.

This acquisition is in line with Meta's overarching plan to expand its AI capabilities, especially in fields that have a direct bearing on user experience.

Play AI focuses on giving customers the ability to produce different voice clones that can be used in a variety of settings, including customer support and other AI-powered apps. Through a variety of investors, including 500 Startups, Kindred Ventures, Race Capital, 500 Global, and Soma Capital, the firm has successfully raised $23.5 million.

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At the moment, Meta has improved its Meta AI chatbot with new video editing capabilities and lets producers on its social media platforms create their own chatbots. Through the possible acquisition of Play AI, Meta might integrate speech technology, greatly enhancing its creative offers and providing content makers with more flexible tools.

To "craft the voice of intelligence and be the cornerstone of voice-first human-computer interaction," PlayAI raised $21 million in seed and pre-seed funding, according to a blog post published in November.

In the article, the business announced the release of a multi-turn speech model called PlayDialog, a no-code voice agent platform, real-time application programming interfaces (APIs) for conversational voice agents, and a text-to-speech model with voice cloning dubbed Play 3.0 small.

According to earlier reports, Mark Zuckerberg, the CEO of Meta, has reportedly approached a number of well-known AI businesses about possible acquisition.

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Zuckerberg was rejected by the majority of AI businesses, but he was successful with Scale AI.

One aspect of Zuckerberg's incredibly aggressive drive to control artificial intelligence is the possible PlayAI agreement. To entice key researchers away from competitors like OpenAI and DeepMind, Meta has in recent months offered salary packages totaling more than $100 million.

Earlier this year, the business made its most ambitious move when it paid $14.3 billion for a 49 percent interest in Scale AI and hired Alexandr Wang, its CEO, to head Meta's superintelligence project. Targeting specific skills that enhance Meta's current AI infrastructure is a similar trend in the PlayAI talks.